INDUSTRY VIEWS
In today’s crowded fitness landscape, shaped by wearables, wellness trends and endless data streams, people are struggling to make sense of their health. Despite the volume of tools and advice, many still find it hard to achieve real, lasting progress. At MuhdoHub, we believe that the key to progress is clarity. That’s why we’ve focused on developing personalised, science-led solutions rooted in epigenetics. With over 70,000 tests completed globally, we’re helping individuals understand how daily habits affect their genetic expression and overall wellbeing. Unlike static DNA tests, our approach is dynamic. We track how factors such as stress, sleep, training and nutrition influence biological markers like inflammation and cellular ageing. This gives people a clearer picture of how their health changes over time, not just a snapshot. A core part of our platform is Maisie, our AI Health Coach. She interprets biological data and provides tailored guidance on nutrition, supplementation and exercise. As people’s goals or circumstances evolve, so does the advice they receive. I often explain when asked about our approach that we’re helping people understand that health isn’t fixed; it evolves with their lifestyle and choices. We also work with fitness professionals, providing tools to help them deliver more personalised programmes. Access to biological profiles allows trainers to strengthen client relationships, improve outcomes and offer more targeted support. Our supplement range is designed with the same scientific foundation. Each formulation targets genetic pathways linked to energy, longevity and recovery, supporting the individual’s wider health plan. Scientific credibility is central to everything we do. We collaborate with leading institutions such as Oxford University and King’s College London to ensure our methods are accurate, clinically relevant and evidence-based. Today, more than 250 clinics and hospitals worldwide are using our solutions. The demand for personalised, data-driven health planning continues to grow, and we see this as a necessary evolution in how we approach fitness and preventative care. We are not here to add more information for people to sift through. We are here to offer practical insight that supports informed, personal decision-making. That is what clarity looks like. CLARITY IN THE CHAOS HOW MUHDOHUB IS TRANSFORMING FITNESS THROUGH DNA AND EPIGENETICS
We’re helping people understand that health isn’t fixed; it evolves with their lifestyle and choices JAMES BROWN Director of Nutrigenetics & Co-Founder of Muhdo Health
We re not sorcery. We re science. We re not chaos. We re clarity. We re not ageing. We re longevity. We re not fine lines. We re full potential. We re not belief. We re biology. We re not the future. We re already here.
Join the health revolution.
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STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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