INDUSTRY VIEWS
As the UK fitness landscape continues to adapt to evolving consumer preferences and an increasing appetite for flexible, high-quality solutions, diversification has emerged as a key strategy for sustainability and growth. For companies operating at the intersection of commercial and at-home fitness, staying attuned to market shifts is essential, and PSLT is no exception. This year, PSLT has undertaken a strategic expansion that reflects broader trends in the industry: a move toward more inclusive, tech-integrated and value-driven offerings. While maintaining its core pillars, including Product, Service, Logistics and Trade, the company has broadened its product portfolio to address emerging needs across the fitness spectrum. A significant element of this growth is the introduction of equipment from DHZ, a brand recognised globally for delivering reliable, aesthetically designed commercial gym solutions. As an official UK distributor, PSLT is now able to offer fitness facilities access to robust, high-performance equipment with an emphasis on both quality and affordability. This dual demand is becoming increasingly important in today’s economic climate. Simultaneously, PSLT has entered the connected fitness market through the addition of the SPLAN Fitness Mirror, designed to meet the growing consumer appetite for interactive, at-home and commercial fitness experiences. With real-time feedback, guided workouts and immersive content, the SPLAN Mirror represents a step forward in the fusion of fitness and digital engagement. These developments align with a broader industry trend: the integration of traditional fitness infrastructure with digital innovation. By combining proven performance equipment with emerging technologies, PSLT is positioning itself to support a more diverse range of fitness environments, from boutique and large- scale gyms to digitally enabled home setups. This evolution is not merely about expanding inventory. It signals a long-term commitment to remaining relevant in a competitive and fast-changing market. As fitness operators and consumers alike seek more tailored, efficient and engaging solutions, companies that can offer both breadth and depth in products, service and strategy will be the ones helping to define the future of the industry. With a solid foundation, an expanded offering and strong partnerships, PSLT reflects a growing emphasis on adaptability, innovation and customer-centricity. Adaptability and innovation aren’t optional. They are the future of fitness. These are the qualities shaping the next chapter of fitness in the UK. THE INDUSTRY IS EVOLVING, AND SO ARE WE PSLT ADAPTS TO MARKET SHIFTS WITH INCLUSIVE, TECH-DRIVEN FITNESS SOLUTIONS
Adaptability and innovation aren’t optional – they’re the future of fitness GRAHAM BERTRAND Founder, PSLT
PSLT ARE ALWAYS HERE FOR YOU. UNBEATABLE COMMITMENT AND TRUSTED PROVIDER.
PRODUCT
SERVICE
NATIONWIDE COVERAGE, FULL SERVICE CONTRACTS TO ONE OFF VISITS. FROM ELECTRICAL, UPHOLSTERY, REPAIRS AND GENERAL ASSET MANAGEMENT.
EXCLUSIVE UK PARTNER TO DHZ STRENGTH PRODUCTS & SPLAN FITNESS MIRROR REMANUFACTURED KIT AND CUSTOMISATION OPTIONS.
TRADE
LOGISTICS
TRADE IN ANY FITNESS KIT.
RELOCATION AND REMOVAL OF PART OR FULL FACILITY.
www.pslt.co.uk
Sales@pslt.co.uk
01282 969616
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STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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