INDUSTRY VIEWS
BACKING GROWTH IN THE UK’S HEALTH AND FITNESS INDUSTRY
The latest State of the UK Fitness Industry Report from Leisure DB paints a positive picture. The number of new gyms has risen by 2.8%, and memberships are up by 5.4%. These figures reflect more than just a post-pandemic bounce. They suggest a steady shift in public behaviour, with people placing greater value on wellbeing, movement, and social connection. Fitness is no longer a niche interest - it’s fast becoming a vital part of how communities connect, businesses evolve, and individuals live well. This growth is being felt across the sector. Independent gym owners, franchise operators, and national brands alike are finding new ways to reach their audiences. Whether through digital platforms, small group training models, or more holistic wellness services, there is clear evidence that the sector is adapting to meet changing needs. With growth, however, comes a new set of challenges. Operators are balancing rising costs, greater demand for sustainable practices, and the expectations of an increasingly diverse customer base. Many are also focusing more closely on staff recruitment, retention and wellbeing, recognising that people are the cornerstone of any successful fitness business. Strategic investment can play an important role in this landscape. Whether it’s supporting the installation of energy-efficient equipment, expanding premises, or navigating succession planning, access to the right financial tools and guidance makes a real difference. Regional knowledge, long-term thinking, and insight into sector trends are becoming just as important when thinking about financing. At NatWest, we work closely with businesses across the health and fitness sector to understand their unique challenges and ambitions. The outlook remains optimistic. As fitness and wellness continue to influence how we live, work and age, businesses in this space are likely to remain key players in supporting wider public health. With the right support, the industry is well placed to continue evolving, expanding and serving communities across the country.
Fitness is no longer a niche interest – it’s fast becoming a vital part of how communities connect, businesses evolve, and individuals live well PHIL BROWN Corporate Director, Travel & Leisure, NatWest
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STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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