INDUSTRY VIEWS
STRENGTH LIES IN COMMUNITIES INDEPENDENT GYMS ARE QUIETLY LEADING A MOVEMENT
In a landscape often dominated by national chains and big-name operators, it’s the independent gyms across the UK that are quietly and powerfully redefining what fitness means for local communities. At Independent Gyms, we champion the thousands of passionate, purpose-driven fitness facilities that sit at the heart of towns and cities nationwide. These gyms aren’t just places to work out; they’re fitness hubs, wellness centres, and often the beating heart of local communities. And yet, they’re facing some of the sector’s toughest challenges. Rising costs, increasing business rates, and unfair VAT practices continue to put pressure on already-stretched independent operators. These are not new issues, but the urgency to address them has never been greater. Without meaningful policy reform, we risk losing the very gyms that have proven, time and again, their ability to adapt, innovate, and uplift the communities they serve. But it’s not all struggle, it’s also about opportunity. Independent gyms are agile. They’re embedded in their communities in ways that big-box operators can’t easily replicate. That local insight, paired with a growing appetite for digital innovation, sustainable practices, and flexible service models, puts independents in a strong position to lead the future of the sector. We believe the path forward lies in collaboration. Within our own network, we’ve seen the power of gyms coming together, not just to share best practices or negotiate better rates, but to elevate each other. It’s that same spirit of community that we need to scale across the entire industry. If we want to future-proof fitness in the UK, we need a unified voice, one that includes and uplifts independent facilities. That means advocating for fairer economic conditions, championing local impact, and recognising that a diverse fitness sector is not a weakness; it’s a strength. The data is on our side: physically active communities are healthier, more connected, and more resilient. Every pound invested in local fitness facilities returns value in reduced healthcare costs, improved mental wellbeing, and social cohesion. But we need policymakers to see the full picture, and we need the sector to speak together, loudly and clearly. Independent gyms are ready to lead. With the right support and stronger collaboration, we can turn today’s challenges into tomorrow’s wins. Let’s build that future together.
Independent gyms are agile and they’re embedded in their communities
ROB HANDY Founder, Independent Gyms
Using our social platforms to champion independent facilities
INFO@INDEPENDENTGYMS.CO.UK
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INDEPENDENTGYMS.CO.UK
STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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