OPERATOR PERSPECTIVE
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Regardless of which part of the sector you’re in, I think we’re facing into a headwind of higher attrition
What are you seeing in the sector generally? More and more young people are making fitness and wellness a huge priority and there will continue to be growth in this part of the market. We are seeing some good innovation at a single-site, independent level; the challenge for these operators is how they scale while retaining the founder’s ethos and personality. It’s hard to do both and it’s a challenge we also feel. We never want to rest or be too much of a ‘cut and paste’ operator. The market and member expectations are moving faster than ever and we are always looking to be ahead of the curve, providing a very consistent offering while not being afraid to innovate and ensure each club has its individual traits.
Broader macroeconomics present a challenge for the sector: we are in turbulent political and economic times and this can foster uncertainty. Across the sector, I believe this will be more of an issue for attrition than for sales. The incentives for people to join a gym will remain, but members who aren’t using it as much – who aren’t as invested – will likely leave earlier in tougher times, potentially leading to falls in member lifetime value. Regardless of which part of the sector you’re in, I think this is our biggest risk right now. I think we’re facing into a headwind of higher attrition generally, putting more pressure on all operators to improve all aspects of the offering – which I suppose is never a bad thing for the innovation and evolution of our sector.
“Xplor Gym’s end-to-end approach to project management has been first class, from implementation to data management and everything in between. We now have a solution that’s best-in-class for both our team members and members alike.” Keith Pickard, The QHotels Collection
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STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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