UK CLUBS – BY REGION
PRIVATE SECTOR
TRANSFORM YOUR STRENGTH AND WORKOUT STATIONS WITH THE CONNECT SYSTEM
Regional penetration rates: 2024 / 2025
2024
2025
15.1%
14.8%
15%
12.9%
12.3%
11.5%
11.4%
11%
10.9%
10.8%
10.7%
10.6%
10.5%
10.5%
10.3%
10.1%
10%
10%
9.9%
9.7%
10%
9.6%
9.1%
9%
6.1%
5.9%
Enhance member experience and boost facility efficiency
5%
0%
E. Mids
Eastern London North East North West N. Ireland Scotland South East South West Wales
W. Mids Yorks & Humber
LONDON INSIGHT 2024
LONDON INSIGHT 2025
■ 13% of clubs ■ 18% of members ■ 26% of market value Over 1.3 million members 14.8 % penetration rate 1 in 6.8 people in London is a member of a private club
■ 13% of clubs ■ 17% of members ■ 25% of market value Just under 1.35 million members 15.1 % penetration rate 1 in 6.6 people in London is a member of a private club
Strength usage data Track maintenance needs and get insights on your most popular equipment
Zone Pucks Help members navigate different areas of your gym with zone-specific workout content
Single-tap login NFC Technology via the Puck lets users initiate workouts and tracking with just one tap
Track every rep and set Capture real-time usage data from new and existing strength machines
Bring offline equipment online and help your members take their workouts to the next level.
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STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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