GARDEN TRIALS A dvantage: SUMMER SURVIVORS Growers nationwide have continued to report strong consumer demand for plants that beautify backyards and patios, leading to new opportunities for retailers to attract new customers and strengthen relationships with loyal customers. Providing consumers with excellent products that deliver high value is one strategy for attracting and retaining loyal customers. Healthy plants, vibrant colors and patterns, and a mix of longtime customer favorites alongside exciting new varieties can attract customer interest and drive sales at retail. Offering plants that continue to look healthy and vibrant throughout the entire season provides customers a high value return on their investment that in turn encourages an ongoing relationship with their trusted grower.
Given the importance of providing consumers with a strong return on their plant investment, we carried our trial garden evaluations through to the end of September with the goal of identifying “summer survivor” varieties. The MYP “summer survivor” seal of approval confirms that these varieties exhibited healthy plant habit and beautiful flowers from the beginning of the season until the very end, weathering periods along the way of extreme heat, pounding rain, and gusty winds that are all part of Michigan summers. We’re impressed with the strength and beauty of these summer survivors, and this trial provides confirmation you can trust that you can confidently offer these varieties to customers seeking plants with season-long beauty. All photos shown here were taken in week 36 of 2021. Providing you with summer survivor selections is one of the many benefits of MYP’s extensive trialing program and annual trial garden. MYP conducts year-long greenhouse trials that culminate with our summer garden trials. Observing and evaluating plants and series throughout their entire life cycles allow us to fully understand the ideal growing conditions and unique characteristics of the varieties we offer in our program. Life-cycle trials also enable us to confidently provide information to growers, so they’re able to select plants that truly meet their needs based on garden-condition trials and not just from a glossy picture in a catalog.
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