June 2025

South Dakota Tourism Secretary Jim Hagen

The tourism entity is one of four nonprofit regional destination marketing organizations (DMO) in the state. The team works in partnership with Travel South Dakota , other regional DMOs and their members to promote tourism and to drive visitation and economic growth in the region. “My time in the South Dakota tourism industry has taught me invaluable lessons about identifying opportunities, building bridges between organizations, and creating experiences that attract visitors and strengthen communities,” said Haberman. “Collaboration has always come naturally to me—and it continues to be the heartbeat of everything I do in this industry I love.” Get to know more about the Southeast South Dakota champion. A Historic Space I have a real appreciation for the building our office is in—the Mead Museum in Yankton. Its architecture is beautiful, and learning about its history and the campus from the staff is always interesting. Cue the Quartzite I love telling people about Palisades State Park in Garretson, especially when they have no idea such incredible rock formations exist nearby. Seeing their surprise and wonder is always a treat. “If your work involves welcoming visitors, funding local businesses, conserving our natural beauty, or simply championing our region, your involvement is invaluable in driving tourism forward.” Kasi Haberman

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