telling the world you’re going to be heading on vacation.
by Brittany Pickrem S ummer vacations and long weekend getaways are just around the corner, so you’re hopefully going to be treating yourself to some time away from the office. If you are going away to find some sun, sand and dreamy blue waves or to one of the amazing festivals that are happening this Summer, we have some tips to help you maintain your brand while you’re away. Just as you’d never leave the country without your passport, swimsuit and SPF 110—ok, maybe that’s just me? You shouldn’t go without prepping your business to maintain your brand while you’re away. Since ‘brand’ can get a little ambiguous, depend- ing on who you’re talking to, we’re talking about your brand from a
This is why we suggest not making a post on your business platforms to say that you will be going on vacation for a select amount of time. Instead, take the time while you’re away to capture the content you think would resonate with your audience, and then share it when you get back! Then you get a vacation while you’re gone and a content creation vacation when you get home! PLAN CONTENT AHEAD AND SCHEDULE WHILE ON VACATION Everywhere you look, brands are trying to develop authenticity within their customer interactions.
Maybe it’s something as small as a company culture of using first names, or as large as the CEO reaching out to dissatisfied customers personally. The most common trend we’re seeing is people scheduling less of their content and spendingmore time engaging one-on-one with their audience. That being said, you’re not alone if you’re using a scheduling app to create consistency with pre-scheduled posts as a part of your marketing distribution. Take the time before you leave to write your blog posts, social media updates, etc. so that you can have them scheduled to go out and create a con- sistent presence while you’re away. If you’re a solo-entrepreneur and don’t have that extra time, just let people know ahead of time that you’re taking some time away from your most
customer experience standpoint. It’s the part of your brand you focus on when you’re looking to build and maintain trust with your customers! Since this makes up a large part of how you gain brand visibility, we’re sharing our tips to get your branding beach ready for you to take some much-needed time away to recharge. DON’T SHARE THAT YOU’RE ON VACATION WHILE YOU’RE AWAY While ‘transparency’ may be a part of your brand, the first thing I always recommend is not sharing that you’ll be away on social media. Many business owners have their homes listed somewhere in connection with their online platforms. Between GPS data, check-ins, or smaller businesses registering under their home address—there is a lot of vulnerability around
JUNE 2019 • SPOTLIGHT ON BUSINESS MAGAZINE JUNE 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2019 SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2019
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