MIKE MICHALOWICZ SHARES WHAT YOU NEED TO KNOW MANAGE CASH FLOW WITH ‘PROFIT FIRST’
Running the day-to-day operations of a business while also managing the money can be difficult to juggle for many small- business owners. Even if they have systems and processes in place, these methods don’t always work as well as they should
been so successful because Michalowicz has faced these types of challenges before, and he used these experiences to develop principles that make life (and business) that much easier for small-business owners. You’ll get the scoop on Michalowicz’s profit-centered approach and how his innovative system flips traditional accounting on its head, making money management more streamlined. If you find yourself struggling to manage the financial side of your business, then he has you covered. His tips are especially useful for businesses that have cash flow that varies from month to month or that have a peak season. Michalowicz’s insight is even more valuable in the wake of the COVID-19 pandemic, as business owners and entrepreneurs everywhere look to get back on track in the second half of 2020, boost their businesses, and recover lost profits. If you’re a seasoned business owner and are already money- minded and exceptionally organized, this book will likely serve as a quick refresher, but if you’re a startup business owner and want to improve your accounting systems and catapult your profits, then “Profit First” is just what you need.
and can easily become difficult to navigate. When you hit this kind of wall, it can be hard to keep your focus on growing a profitable business. Enter Mike Michalowicz and his book “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine.” The book was published in 2014 but was updated in 2017. It’s been a huge hit, garnering rave reviews from the business world due to its simple yet innovative profit- first formula. The book has
5 STEPS TO A SUCCESSFUL VIDEO CONSULTATION OUR PROVEN STRATEGY FOR CONVERTING LEADS VIRTUALLY
As Michael discussed on Page 1 of this newsletter, COVID-19 has dramatically changed the marketing landscape for elective medical practices. One of the biggest changes has been the shift toward video consultations — and we think that move is here to stay. Video appointments have a lot of perks. They let you adhere to social distancing, speed up your pipeline, meet more patients face-to-face, and prequalify patients before they come into your clinic. They’re also more convenient for the patient, so they’ll be more likely to show up and benefit from services. That said, a video consultation is only valuable if it’s done right. In the last six months, we’ve helped our clients perfect their techniques and narrowed the process down to five steps: 1. BUILD YOUR TECHNOLOGY STACK. Make sure Calendly, Zapier, Zoom, Stripe, and other customer relationship management tools are working well for you. 2. PREPARE YOUR DIGITAL SPACE . Create an easy path to a virtual consultation on your website, including a consult
button, a pop-up banner that advertises your new service, content about the experience, and a confirmation page. 3. RUN THE CONSULT ITSELF. This should include several phases: introduction, discovery (where you ask the right questions), assessment (where you discuss the patient’s concerns and options), close, and follow-up. 4. SEND OUT A CALL TO ACTION . After you wrap up the consultation, this is the time when you lock in your price, pre- sell your services at a discount, and/or offer pre-booking with a deposit. 5. MARKET YOUR NEW SERVICE . At this point, it’s time to leverage the work you did in Step 2. Promote your video consultations on your website, social media, and via email marketing and Google. This will keep your pipeline full and return you to Step 3 over and over. Do you want to learn more? We’re offering a free in-depth download on creating a successful video consultation. To snag your copy today, visit ClinicMarketingSystem.com.
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