MERCHANT NEWS
L-R: Matthew Lavery and Bradley Cooper, Trade Sales.
THE LEADING SUPPLIER OF PREMIUM BATHROOMS, HEATING AND RENEWABLE SOLUTIONS HAS ALSO LAUNCHED A NEW PRO BATHROOM RANGE, DESIGNED WITH INSTALLERS IN MIND… Bassetts unveils refreshed trade counter at its Belfast East branch
PRO BATHROOM RANGE NOW IN-BRANCH A key highlight of the renovations is the introduction of dedicated Pro Bathroom concessions. These fully fitted, browsable displays showcase Bassetts’ new Pro Bathroom collection, a curated range of stylish, high-quality bathrooms that are affordable and installer friendly. Created to offer beautiful, durable bathroom solutions without the premium price tag, the Pro Bathroom range includes everything from sleek contemporary units to classic traditional styles, with a focus on practicality, ease of installation and reliable availability. These in-store concessions allow installers to bring customers directly into branch, offering them the opportunity to
Bassetts has completed a full renovation of its Belfast East trade counter, alongside the launch of a new Pro Bathroom range, designed specifically with installers in mind. A leading supplier of premium bathrooms, heating and renewable solutions with 14 trade counters and 12 bathroom showrooms across Northern Ireland, Bassetts has been rolling out extensive refurbishments across its branches. Alongside Mallusk, Belfast East is the latest branch to undergo a refresh of its trade counter. Located on the Montgomery Road in Castlereagh, the branch is managed by Philip Mitchell with Matthew Lavery and Bradley Cooper in trade sales.
Marking an exciting new chapter for Bassetts, the refurbs reinforce its commitment to supporting local tradespeople and delivering an exceptional customer experience. REFRESHED SPACES WITH INSTALLERS AT THE CORE The branches have been completely reimagined with a more modern, open layout to streamline the trade counter service and create a more accessible, intuitive space for customers. From the moment installers walk through the door, they’ll notice an improved flow that allows them to find what they need faster and more easily, whether it’s daily essentials or inspiration for upcoming projects.
“Our goal was to create spaces that feel modern, welcoming and genuinely supportive of the trade.”
42 | PLUMBING & HEATING MAGAZINE
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