2024-APEGA EXTERNAL Brand Guidelines-v1.1

APEGA Brand Guidelines

Brand Guidelines

CONTENTS

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APEGA BRAND GUIDELINES

1.0 Foundation

2.0 Brand Identity 2.1 Core Brand Primary & Secondary Logos Spacing Logo Placement Logo Misuse Tag Line Iconography

3.0 Words

2.3 Colours Primary Colour Palette Secondary Colour Palette

Who We Are & What We Do Our Members Vision, Mission, Purpose

APEGA’s Voice APEGA Designations & Membership Types Capitalization Equity, Diversity & Inclusion

Colour Usage Colour Pairings Gradients

Tricky Words Dos & Don’ts

2.4 Photography Places People Objects Video

2.2 Typography Primary Typeface Document Typeface Typesetting

4.0 Visual Archive Trust Campaign How of Wow Campaign Annual Reports

Booth Backdrop & Retractable Banners Branch-Specific Retractable Banners

Hello Created on April 10, 1920, the Association of Professional Engineers and Geoscientists of Alberta (APEGA) regulates the practices of engineering and geoscience in Alberta on behalf of the Government of Alberta through the Engineering and Geoscience Professions Act . Our main regulatory function is licensing individuals and companies that want to practise engineering and geoscience in Alberta. Applicants and companies that meet APEGA’s standards for ethical, professional, and technical competency earn the right to practise and use reserved titles and designations. We are the Association of Professional Engineers and Geoscientists of Alberta . APEGA safeguards the public welfare of Albertans by proactively regulating the practices of engineering and geoscience. APEGA BRAND GUIDELINES

WHO WE ARE & WHAT WE DO

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We are the largest regulator of self-regulated professionals in Western Canada. Our members work in diverse industries, contributing significantly to Alberta’s economic success and enhancing the quality of life Albertans enjoy.

APEGA professionals and permit holders—companies and other organizations that practise engineering, geoscience, or both—have a shared commitment to public safety and well-being through the self-regulation of the professions. Serving the public interest is our privilege and our responsibility.

OUR MEMBERS

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APEGA BRAND GUIDELINES

Number of members we regulate:

68,000 *

MORE THAN

91% ENGINEERS

9% GEOSCIENTISTS

Aerospace Agricultural Architectural Artificial intelligence Automotive Biomedical Bioresource Building Chemical Civil Computer/software Electrical Engineering physics Environmental Forest Geological Geomatics Industrial Manufacturing Materials Mechanical Mechatronics Mining Nanotechnology Ocean and naval Oil and gas Petroleum Space Water resources

Chemostratigraphy Fluvial geomorphology Geochemistry Geophysics Hydrogeology Paleontology Petrology Petrophysics Sedimentology Seismic Stratigraphy Structural geology

in 10 regions:

PEACE REGION

FORT McMURRAY

LAKELAND

YELLOWHEAD

EDMONTON

VERMILION RIVER

CENTRAL ALBERTA

CALGARY

MEDICINE HAT

LETHBRIDGE

* as of 2023.

Note: This is only a small sampling of the disciplines.

VISION, MISSION, PURPOSE

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APEGA BRAND GUIDELINES

Driving Alberta forward with courage and innovation

VISION

APEGA safeguards the public welfare of Albertans by proactively regulating the practices of engineering and geoscience

MISSION STATEMENT

Regulator of the professions Protector of the public

PURPOSE

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APEGA BRAND GUIDELINES

Brand Identity 2.0

2.1 Core Brand Primary & Secondary Logos Spacing Logo Placement Logo Misuse Tag Line Iconography

2.3 Colours Primary Palette Secondary Palette Colour Usage Colour Pairings Gradients 2.4 Photography Places People Objects Video

2.2 Typography Primary Typeface Document Typeface Typesetting

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APEGA BRAND GUIDELINES

The Association of Professional Engineers and Geoscientists of Alberta (APEGA) regulates the practices of engineering and geoscience in our province—and has for more than a century. We safeguard the public interest of all Albertans while driving Alberta forward with courage and innovation.

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APEGA BRAND GUIDELINES

Core Brand 2.1

Brand assets are available in the Brand Portal .

Primary & Secondary Logos Spacing Logo Placement Logo Misuse Tag Line Iconography

CORE BRAND

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APEGA BRAND GUIDELINES

Primary & Secondary Logos

The primary logo consists of three elements: the logomark, the wordmark, and the full name. It is used when APEGA may not be well-recognized by the public. When there are space concerns, use the secondary logo.

The secondary logo consists of two elements: the logomark and the wordmark. The bold and angular “A” represents a solid structure—a permanent fixture conveying registants’ relationships to Albertans. The organic swooshes represent engineering (blue) and geoscience (green).

CORE BRAND

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APEGA BRAND GUIDELINES

Primary Logo

Secondary Logo

Full name

Wordmark Logomark

The primary and secondary logos are available in full colour, blue, black, and white/reverse.

Minimum height: Digital: 45 px high Print: 0.6” high

45 px or 0.6”

CORE BRAND

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APEGA BRAND GUIDELINES

Spacing There must always be sufficient space surrounding the APEGA logo to maintain its visual integrity. The minimum space around the logo must be no less than the height of the APEGA wordmark.

(APEGA wordmark)

Logo Lockup APEGA can be branded in partnership with events or sub-brands using a logo lockup. It is important to both partners that each identity is handled correctly. The APEGA logo and event or partner logo can be placed side-by-side separated by a 1 pt vertical line, as shown in this example. The vertical line height extends to the height of the APEGA logomark.

CORE BRAND

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APEGA BRAND GUIDELINES

Logo Placement

Multiple logos If there is no logo lockup, or if the APEGA logo is not part of the wordmark, the APEGA logo must be placed at a distance from the event wordmark.

Primary logo The preferred placement is on the bottom right or top left due to the wider size. Secondary logo The preferred placement is on the bottom right . The logo can also be used in the centre or top corners depending on the design. Ensure that there is equal spacing on all sides.

If space allows, include the tag line on the left along with the lowercase URL: apega.ca. If there are multiple words in a URL, use title case: apega.ca/RockFossil. These recommendations are preferred placements, but are subject to change based on design requirements.

The preferred placement of the APEGA logo is on the bottom right .

apega.ca

apega.ca/RockFossil

apega.ca

CORE BRAND

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APEGA BRAND GUIDELINES

Logo Misuse

Inconsistent use of our logo detracts from our brand equity and standards. Here are some examples of what not to do. 1 Do not stack the primary logo. 2 Do not change the colour or use greyscale. 3 Do not invent new logo lockups. 4 Do not alter, distort, tilt, or stretch the logo. 5 Do not use effects, drop shadows, glow, or textures. 6 Do not crop the logo. 7 Be cautious of the contrast between the logo and the background colour. 8 Do not use the logo over a complex background. 9 Do not crowd the logo. 10 Do not alter logo spacing. 11 Do not change the font. 12 Do not outline the logo.

Company

CORE BRAND

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APEGA BRAND GUIDELINES

Tag Line The tag line expresses APEGA’s purpose with a focus on its primary mandate as a regulator. Consistent and careful use of the tag line strengthens the brand. Do not alter the tag line in any way. Use only the approved tag line artwork. Contact Communications before applying it to any collateral. The tag line must always appear with the primary or secondary logo. It must never be used on its own.

The secondary logo has three lockup versions that can be used depending on the application.

The tag line is available in blue/green, white, blue, and black.

The height of the tag line must equal the height of the APEGA wordmark.

CORE BRAND

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APEGA BRAND GUIDELINES

Do not stack the primary logo with the tag line. Use the secondary logo lockup instead.

Sample tag line and logo applications:

License. Educate. Regulate .

LEARN MORE

License. Educate. Regulate .

CORE BRAND

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APEGA BRAND GUIDELINES

The APEGA iconography is simple and minimalistic using the primary blue and green . Iconography

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APEGA BRAND GUIDELINES

2.2

Typography

Primary Typeface Document Typeface Typesetting

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Primary Typeface Futura PT

BCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 *?!$&%#@(>| A

Futura PT is an integral part of the APEGA brand identity. It is a geometric sans-serif featuring near-perfect circles, triangles, and squares. It was designed only a few years after APEGA was created and remains an important and influencial typeface to this day.

When using Futura, refer to Typesetting for specific guidelines.

A A A A A A A Extra Bold Bold Heavy Demi Medium Book Light High contrast Low contrast

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Document Typeface Aptos

*?!$&%#@(>| A

Aptos is used for documents when Futura PT is not accessible.

BCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

A A A A A A Black Bold Regular High contrast Low contrast Extra Bold Semibold Light

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Typesetting

Sample

Spacing and hierarchy are fundamental design aspects of the APEGA brand. This gives the brand—type, photography, images, illustrations, and logo—space to breathe and to effectively communicate. Most APEGA publications will have an existing template. Check with Communications before creating a new document.

Headline Subhead

Futura PT Heavy, 30 pt, lowercase

Futura PT Demi, 18 pt, lowercase

Futura PT Book, 11 pt, lowercase, no hyphenation, no ligatures, left-aligned

Created on April 10, 1920, the Association of Professional Engineers and Geoscientists of Alberta (APEGA) regulates the practices of engineering and geoscience in Alberta on behalf of the Government of Alberta through the Engineering and Geoscience Professions Act.

Do not inset the APEGA logo into the document. Refer to Logo Placement for recommendations.

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Typesetting

MAIN HEADLINE Used for primary headline. Sizes can vary per project.

MAIN SUBHEAD Used with primary headline or as a standalone depending on the project.

Typography can vary depending on the project. Use these settings as guidelines for documents, advertisements, brochures, and booklets.

The Association of Professional Engineers and Geoscientists of Alberta

APEGA safeguards the public welfare of Albertans by proactively regulating the practices of engineering and geoscience.

Font: Futura PT Heavy or Bold Font size: 30 pt Leading: 32 pt Tracking: -5 pt Left-aligned, centred Lowercase Optical kerning No ligatures No hyphenation

Font: Futura PT Demi Font size: 18 pt Leading: 20 pt Tracking: 0 pt Left-aligned Lowercase Optical kerning No ligatures No hyphenation

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Typesetting

ALTERNATIVE SUBHEAD Used as a secondary option with primary headline.

BODY COPY – SUBHEADS Used for black text on light

BODY COPY Used for all main text.

backgrounds, body copy headers, opening paragraphs, and callouts.

APEGA safeguards the public welfare of Albertans by proactively regulating the practices of engineering and geoscience.

APEGA SAFEGUARDS THE PUBLIC WELFARE OF ALBERTANS

APEGA professionals and permit holders— companies and other organizations that practise engineering, geoscience, or both— have a shared commitment to public safety and well-being through the self-regulation of the professions. Serving the public interest is our privilege and our responsibility.

APEGA safeguards the public welfare of Albertans

Font: Futura PT Heavy Font size: 18 pt Leading: 20 pt Tracking: -5 pt Left-aligned Lowercase Optical kerning No ligatures No hyphenation

Font: Futura PT Heavy Font size: 11 pt Leading: 14 pt Tracking: 0 pt Left-aligned

Font: Futura PT Book Font size: 11 pt Leading: 15 pt Tracking: 0–5 pt Left-aligned Lowercase Metrics kerning No ligatures No hyphenation

Uppercase – Optical kerning Lowercase – Metrics kerning No ligatures No hyphenation

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Typesetting

BODY COPY – MEDIUM WEIGHT Used for white text on coloured backgrounds and subtle callouts.

BODY COPY – DEMI WEIGHT Used for opening paragraphs and callouts.

CALLOUTS OR QUOTES Used to bring attention to important information in a sidebar or callout.

“APEGA’s history is Alberta’s history. Our future is Alberta’s future.”

Font: Futura PT Medium Font size: 11 pt Leading: 15 pt Tracking: 5–10 pt Left-aligned Lowercase Metrics kerning No ligatures No hyphenation

Font: Futura PT Demi Font size: 11 pt Leading: 15 pt Tracking: 5–10 pt Left-aligned Lowercase Metrics kerning No ligatures No hyphenation

Font: Futura PT Heavy Font size: 18 pt Leading: 22 pt Tracking: -10 pt Left-aligned Roman punctuation/hanging quotes

Uppercase – Optical kerning Lowercase – Metrics kerning No ligatures No hyphenation

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Typesetting Sample

This sample shows the general typesetting layout for single-column documents and reports. Some publications, like the annual report, may use a different structure that includes multiple columns, font sizes, infographics, and images.

The Association of Professional Engineers and Geoscientists of Alberta APEGA safeguards the public welfare of Albertans by proactively regulating the practices of engineering and geoscience.

Document setup: 0.75” margin, single-column layout

Main headline: Futura PT Heavy, 20 pt font size, 22 pt leading, -10 tracking, lowercase Subhead: Futura PT Heavy, 15 pt font size, 20 pt leading, 5 pt tracking, lowercase Body copy heading: Futura PT Heavy, 13 pt font size, 15 pt leading, 0 pt tracking, lowercase Body copy: Futura PT Book, 11 pt font size, 15 pt leading, 0 pt tracking, lowercase Quotes and callouts: Futura PT Heavy, 18 pt font size, 24 pt leading, -10 pt tracking, Roman punctuation/hanging quotes

We are the Association of Professional Engineers and Geoscientists of Alberta.

APEGA safeguards the public welfare of Albertans by proactively regulating the practices of engineering and geoscience. Created on April 10, 1920, the Association of Professional Engineers and Geoscientists of Alberta (APEGA) regulates the practices of engineering and geoscience in Alberta on behalf of the Government of Alberta through the Engineering and Geoscience Professions Act . We are the largest association of self-regulated professionals in Western Canada. Our members work in diverse industries, contributing significantly to Alberta’s economic success and enhancing the quality of life Albertans enjoy. Our main regulatory function is licensing individuals and companies that want to practise engineering and geoscience in Alberta. Applicants and companies that meet APEGA’s standards for ethical, professional, and technical competency earn the right to practise and use reserved titles and designations. Our Commitment APEGA professionals and permit holders—companies and other organizations that practise engineering, geoscience, or both—have a shared commitment to public safety and well-being through the self-regulation of the professions. Serving the public interest is our privilege and our responsibility.

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APEGA BRAND GUIDELINES

2.3

Colours

From mountains and minerals to lakes and skies, the APEGA colour palette represents colours found in and around the Alberta landscape.

Primary Colour Palette Secondary Colour Palette

Colour Usage Colour Pairings Gradients

COLOURS

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APEGA BRAND GUIDELINES

Earth

Primary Colour Palette

PANTONE 340 C CMYK 85, 17, 82, 4 RGB 0, 148, 94 HEX 00945E

The primary colour palette, consisting of green and blue, represents earth and water —the core elements of our environment. The Alberta landscape is very important to the APEGA identity as it represents all that is engineering and geoscience in the province. The use of space between elements along with our brand colours is vital for creating a modern and clean expression. Tints and shades of the primary and secondary colour palettes may be used as needed.

Water

PANTONE 294 C CMYK 100, 90, 29, 19 RGB 0, 46, 109 HEX 002E6D

Accessibility Use the following contrast ratio standards when working with the primary and secondary colour palettes:

Minimum – 4.5:1 Middle – 7:1 Best – 15.8:1

COLOURS

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APEGA BRAND GUIDELINES

Secondary Colour Palette

In addition to the two primary APEGA colours, Earth and Water , there are 12 supporting colours that can be used as accent colours in combination with the primary blue and green .

The colour combination guide on the following pages has been created with careful consideration of colour pairings, contrast, and context. Any new artwork using the secondary colour palette must be approved by Communications .

Carbon

Fusion

Glacier

Sky

Atomic

Mineral

CMYK 73, 67, 63, 75 RGB 29, 29, 31 HEX 1D1D1F

CMYK 2, 72, 61, 0 RGB 237, 108, 95 HEX ED6C5F

CMYK 40, 79, 1, 0 RGB 161, 85, 159 HEX A1559F

CMYK 98, 72, 13, 2 RGB 0, 86, 150 HEX 005696

CMYK 69, 14, 4, 0 RGB 51, 171, 219 HEX 33ABDB

CMYK 19, 0, 72, 0 RGB 214, 226, 108 HEX D6E26C

Fossil

Energy

Field

Aurum

Solar

Snow

CMYK 3, 2, 1, 0 RGB 245, 245, 247 HEX F5F5F7

CMYK 30, 66, 100, 19 RGB 156, 92, 33 HEX 9C5C21

CMYK 0, 36, 88, 0 RGB 255, 175, 54 HEX FFAF36

CMYK 2, 8, 85, 0 RGB 255, 224, 66 HEX FFE042

CMYK 0, 73, 90, 0 RGB 247, 105, 46 HEX F7692E

CMYK 18, 29, 95, 0 RGB 212, 174, 55 HEX D4AE37

COLOURS

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APEGA BRAND GUIDELINES

Colour Usage

The primary colour palette should be the most-used colours in brand communications.

The secondary colour palette is to be used as accent colours supporting the primary colour palette.

Black and white are used as base colours, and text colours.

Follow the colour guides to ensure brand consistency.

COLOURS

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APEGA BRAND GUIDELINES

Colour Pairings

The colours below can be used in design elements and graphics paired with the primary blue (Water) .

Fusion

Mineral

Sky

Atomic

Glacier

Earth

Energy

Solar

Snow

Fossil

Field

Aurum

EARTH ENERGY AURUM FUSION

SKY ATOMIC SOLAR FIELD

WHITE SNOW

HEADERS

The colours on the right can be used as header text on the primary blue background using a minimum font size of 20 pt. Any text below 20 pt must be white or follow contrast ratio standards.

COLOURS

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APEGA BRAND GUIDELINES

The colours below can be used in design elements and graphics paired with the primary green (Earth) . Colour Pairings

Sky

Atomic

Snow

Water

Glacier

Field

Aurum

Solar

Fossil

WATER ATOMIC

SOLAR WHITE

HEADERS

The colours on the right can be used as header text on the primary green background using a minimum font size of 20 pt. Any text below 20 pt must be white, black, or follow contrast ratio standards.

COLOURS

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APEGA BRAND GUIDELINES

Gradients

Below are some examples of gradient colour pairings.

Earth

Water

Glacier

Sky

Atomic

Solar

Fossil

Water

Earth

Glacier

Sky

Mineral

Fusion

Fossil

Sky

Fusion

Energy

Atomic

Glacier

Sky

Mineral

Atomic

Solar

Sky

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APEGA BRAND GUIDELINES

2.4

Photography Places People Objects Video

APEGA’s brand photography explores the scope of the professions within Alberta. From diverse landscapes, mountains, lakes, and badlands to the infrastructure and technology with which our foundation is built, it tells the story of how engineering and geoscience have shaped the land and lives of many. It avoids feeling contrived. It is genuine and inspiring. It is positive, professional, and impactful.

PHOTOGRAPHY

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APEGA BRAND GUIDELINES

Places

The APEGA brand uses Alberta landscape imagery, including natural and human-made structures. All photos must be located within Alberta unless otherwise specified. This is especially important when using images of rocks, mountains, and geoscience-related subject matter. When searching a stock site, check the description to confirm the location, and make sure the photo matches the description. Ensure imagery remains neutral . Do not use photos of a specific project unless its use pertains to that project. Keywords: engineering, geoscience, geology, mountains, environment, structures, science, STEM Location, add: Alberta and/or the specific location within (e.g., Lloydminster)

Specific topic, add: *topic* (e.g., chemical, petroleum)

PHOTOGRAPHY

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APEGA BRAND GUIDELINES

People

APEGA values diversity and inclusion and this is reflected in the photos that we use. If using stock sites, choose photos with a professional tone, featuring a variety of people who appear genuine, inspiring, and positive. Avoid trends, lens flares, suits (unless appropriate to the subject matter), and overly used or staged photos. Be aware that stock photos are widely used and accessible to anyone in the world and may appear as part of other campaigns. Keywords: professional, young professional, student, university, college, engineer, geologist, geoscientist

Why this works: • appropriate to the target demographic: K–12 students • exciting learning environment • genuine emotions that are not staged

Why this works: • appropriate to the target demographic: university or member-in-training • energetic, confident, positive outlook for the future

Why this works: • appropriate to the target demographic: APEGA members • professional tone • working environment • minimalist, impactful • Alberta landscape

Specific topic, add: *topic* (e.g., medical, aerospace)

PHOTOGRAPHY

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APEGA BRAND GUIDELINES

Objects

Photos and illustrations representing the professions may also be used. Look for images that are specific to the subject matter or general imagery that represents either engineering or geoscience.

Engineering example: gears Geoscience example: rocks, earth

Choose minimalistic photos with a clear focal point. Avoid trends, lens flares, and dated graphics. Do not use images of a specific project unless their use pertains to that project.

Keywords: engineering, geology, geoscience

Specific topic, add: *topic* (e.g., medical, fossil)

PHOTOGRAPHY

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APEGA BRAND GUIDELINES

Video

Use the samples below as a guideline when creating your video top and tail. This can be customized for specific events.

APEGA has an animated logo for both the primary and secondary logo versions and a custom soundtrack. Contact Communications for the files.

apega.ca

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APEGA BRAND GUIDELINES

Words 3.0

APEGA’s Voice APEGA Designations & Membership Types Capitalization Equity, Diversity & Inclusion

Tricky Words Dos & Don’ts

WORDS

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APEGA BRAND GUIDELINES

APEGA’s Voice

Write APEGA content at a grade 8–10 level when possible. APEGA audiences consist of both registrants and the general public, and language at this level is best for widespread understanding. Avoid unnecessarily complex, academic, or technical writing.

Use the active voice whenever possible and avoid jargon, bias, and discrimination.

APEGA’s tone may vary slightly based on audience and medium—from more casual in social posts to more official in news releases—but our voice must consistently project confidence, respect, and sincerity. Ensure words and graphics sound and look professional and project a sense of purpose in a serious manner. Represent APEGA as a regulator that values public safety and personal responsibility.

WORDS

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APEGA BRAND GUIDELINES

APEGA Designations & Membership Types

List items below follow this order: designation and membership type | abbreviation | abbreviation plural

* Denotes legacy title and designation. Use professional geoscientist or P.Geo. unless Aptify lists the legacy.

WORDS

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APEGA BRAND GUIDELINES

Capitalization

Category Rule

Examples

The company’s council Edmonton city council Calgary board of education APEGA Council council Engineers Canada Board of Directors the board

Lowercase full and abbreviated names of local (e.g., municipal) government councils, departments, boards, etc.

Council

Capitalize the full names of provincial, national, and international councils, departments, boards, etc. Lowercase shortened versions of these names.

Congratulations to the 2024 Ivan Finlay Award Recipients H1: Applying to Become an APEGA Member H2: APEGA Membership Types H3: Professional member

Use title case for headlines. On web pages, use title case for H1 and H2 headings, and use sentence case for all other levels (H3, H4, etc.).

Headlines

Professions

Lowercase the professions.

engineering and geoscience professions

professional engineer or geoscientist member permit holder Responsible Member President Tracey Stock, P.Eng. Tracey Stock, P.Eng., APEGA president USE: In 2021, we launched myAPEGA. NOT: myAPEGA launched in 2021.

Lowercase all registrant types except for Responsible Member. This differentiates the position from a member who is responsible.

Registrant types

Capitalize titles directly before a name. Lowercase them otherwise.

Titles

myAPEGA

Rewrite to avoid starting a sentence with a lowercase letter.

WORDS

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APEGA BRAND GUIDELINES

Equity, Diversity & Inclusion

Gender pronouns APEGA recognizes the use of they and them as singular pronouns upon request by the individual and when gender is not known. Racial cultures and identities Capitalize Black , Indigenous , Indigenous Peoples , First Nations, Inuit, Métis (add the accent). • Lowercase white , as it is typically used as a generic term and its capitalization echoes a convention adopted long ago by white supremacists. • Lowercase brown as it is commonly used as a generic term rather than the description of a shared identity or experience. • Do not use BIPOC as an acronym (Black, Indigenous, and people of colour). Use the term racialized .

WORDS

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APEGA BRAND GUIDELINES

Tricky Words

Licence: A permission, permit, or document that states you are qualified or allowed to do something.

Practice: The exercise of a profession or occupation.

Regulation: The processes and procedures set for an industry.

Example: APEGA regulates the practices of engineering and geoscience.

Example: APEGA regulates the professions.

Example: Successful applicants will soon receive their licence to practise.

Practise: To carry out or perform an activity habitually or regularly.

Self-regulation: Members of an industry, trade, or sector monitor their own adherence to legal, ethical, or safety standards rather than having a third-party or governmental regulator monitor and enforce those standards. At APEGA, the people who make the licensing and discipline decisions are members. Example: APEGA is the largest regulator of self-regulated professionals in Western Canada.

License: The act of issuing a licence or giving permission.

Example: APEGA registrants practise engineering and geoscience.

Example: APEGA licenses registrants and permit holders to practise engineering and geoscience. Tip: If you can replace the word with advice , use licence . If you can replace it with advise , use license .

Tip: If you can replace the word with advice , use practice . If you can replace it with advise , use practise .

WORDS

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APEGA BRAND GUIDELINES

Dos & Don’ts

DO use the Oxford comma.

DO NOT use ellipses as pauses.

An ellipsis implies there is content missing … what is it?

Thanks to our registrants, permit holders , and the public.

DO use Canadian English spelling.

DO NOT use the abbreviation ex. when giving an example.

Acknowledg e ment, cance ll ed, cent re d, colo u r, defen ce , enro l , fulfi l , hono u r, insti l , judg e ment, met re , offen ce

Use e.g., (with comma) to introduce one or more examples. Use i.e., (with comma) to clarify or elaborate the previous statement.

DO put commas and periods inside quotation marks.

DO NOT use including, but not limited to.

The use of titles such as “engineer , ” “geoscientist , ”and “physician” is restricted in Alberta.

Including means it is one of multiple, so it is not an exhaustive list. Not limited to means it is not an exhaustive list. Pick one—using both is redundant.

DO add accents when appropriate. M é tis, r é sum é

DO NOT double space after periods.

Use one space after periods. No need to double space.

DO visit the Editors’ Corner on APEGA’s intranet for more writing tips.

DO NOT use semicolons.

Semicolons raise the reading level of a piece, so it’s best to leave them out. Rewrite or separate it into two sentences.

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APEGA BRAND GUIDELINES

Visual Archive 4.0

Trust Campaign How of Wow Campaign Annual Reports

Booth Backdrop & Retractable Banners Branch-Specific Retractable Banners

VISUAL ARCHIVE

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APEGA BRAND GUIDELINES

Trust Campaign

The 2023 brand awareness campaign featuring web, print, and video advertising.

TRUST THE ENGINEERS AND GEOSCIENTISTS BEHIND THE WORK

VISUAL ARCHIVE

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APEGA BRAND GUIDELINES

The 2022 How of Wow brand awareness campaign featuring web, print, and video advertising. How of Wow Campaign

How can waste hot water power

our future? The future of clean energy production is waiting underground

FutEra Power digs a challenge. Tapping in to existing oil and gas assets, the company’s latest innovation will transform geothermal energy into electricity. That’s not all—the amount of greenhouse gas the project offsets in the atmosphere will be like permanently parking 9,500 cars each year. Geoscience and engineering unite perfectly in this enterprise, and APEGA is proud to regulate these professions as they create a cleaner future.

How do you create a catalyst for economic development?

Proudly regulated by

Engineers + geoscientists make it possible.

Visit howofwow.ca to learn more.

Engineers make it possible.

VISUAL ARCHIVE

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APEGA BRAND GUIDELINES

Annual Reports

Cover pages of the annual reports from 2018 to 2023. View the full reports at Publications .

2022 Annual Report

A YEAR LIKE NO OTHER

ANNUAL REPORT

2019 ANNUAL REPORT 2019 ANNUAL REPORT

2020 APEGA Annual Report

You turn up the heat and grab a glass of clean tap water, before researching a project on the internet or tracking your fitness on your phone. You walk the dog past a stormwater management pond and admire the blackbirds flitting between cattails. You catch the train to the big game. Whenever you use or connect with the human-built world, you’re relying on the work of APEGA’s members. Our members are at the vanguard of the renewable energy boom. Just as important, they’re discovering and processing the traditional resources Alberta and the rest of the world continue to rely upon. They’re testing, developing, and commercializing amazing products and technologies that improve and save lives. They’re propelling the economy. They’re protecting the public. And all of this is being accomplished under a time-tested system of self-regulation that their predecessors devised. APEGA’s roots are in the early 1900s, when engineers recognized that a lack of regulation of their profession—whose ranks in those days included geoscientists—was endangering the public. Way back then, they did something impressive and innovative. Turning a crisis into an opportunity, they proposed, to the Government of Alberta, that engineers regulate themselves. Almost 100 years later, it’s the model that APEGA continues to successfully use and improve. Our members created the path that got us here. And our members are creating the path forward. T h e P at h F o rwa r d

BUILD TRUST

KEEP PEOPLE SAFE

EXCEL FORWARD

2018 Apega Annual Report

VISUAL ARCHIVE

Questions? Contact Communications

APEGA BRAND GUIDELINES

Large-scale backdrop and retractable banners used for in-person trade shows and events. Booth Backdrop & Retractable Banners

Retractable Banners 33” x 78.5” (2.75 ft x 6.54 ft)

Regulating the professions.

Driving Alberta forward with courage and innovation.

Protecting the public. apega.ca

apega.ca

Backdrop 113.5” x 89.5” (9.45 ft x 7.45 ft)

ENDCAPS

Regulating the professions.

Driving Alberta forward with courage and innovation.

Protecting the public. apega.ca

apega.ca

ENDCAPS

VISUAL ARCHIVE

Questions? Contact Communications

APEGA BRAND GUIDELINES

Branch-Specific Retractable Banners

Two banner versions are available for all branches.

33” x 78.5” (2.75 ft x 6.54 ft)

Regulating the professions.

Driving Alberta forward with courage and innovation.

Protecting the public. apega.ca

apega.ca

December 2024 | Version 1.2

Questions? Contact us at comm@apega.ca with the subject line: “Brand Guide” and we’ll be happy to help.

Edmonton Office 200-8615 51 Ave. NW Edmonton AB T6E 6A8

Calgary Office Bow Valley Square 2, Suite 3700 205 5 Ave. SW Calgary AB T2P 2V7

587-489-1500 1-800-661-7020 info@apega.ca apega.ca

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www.apega.ca

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