CORE BRAND
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APEGA BRAND GUIDELINES
Logo Misuse
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Inconsistent use of our logo detracts from our brand equity and standards. Here are some examples of what not to do. 1 Do not stack the primary logo. 2 Do not change the colour or use greyscale. 3 Do not invent new logo lockups. 4 Do not alter, distort, tilt, or stretch the logo. 5 Do not use effects, drop shadows, glow, or textures. 6 Do not crop the logo. 7 Be cautious of the contrast between the logo and the background colour. 8 Do not use the logo over a complex background. 9 Do not crowd the logo. 10 Do not alter logo spacing. 11 Do not change the font. 12 Do not outline the logo.
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