CONTENTS
Questions? Contact Communications
APEGA BRAND GUIDELINES
1.0 Foundation
2.0 Brand Identity 2.1 Core Brand Primary & Secondary Logos Spacing Logo Placement Logo Misuse Tag Line Iconography
3.0 Words
2.3 Colours Primary Colour Palette Secondary Colour Palette
Who We Are & What We Do Our Members Vision, Mission, Purpose
APEGA’s Voice APEGA Designations & Membership Types Capitalization Equity, Diversity & Inclusion
Colour Usage Colour Pairings Gradients
Tricky Words Dos & Don’ts
2.4 Photography Places People Objects Video
2.2 Typography Primary Typeface Document Typeface Typesetting
4.0 Visual Archive Trust Campaign How of Wow Campaign Annual Reports
Booth Backdrop & Retractable Banners Branch-Specific Retractable Banners
2
Made with FlippingBook flipbook maker