2024-APEGA EXTERNAL Brand Guidelines-v1.1

TYPOGRAPHY

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APEGA BRAND GUIDELINES

Typesetting

ALTERNATIVE SUBHEAD Used as a secondary option with primary headline.

BODY COPY – SUBHEADS Used for black text on light

BODY COPY Used for all main text.

backgrounds, body copy headers, opening paragraphs, and callouts.

APEGA safeguards the public welfare of Albertans by proactively regulating the practices of engineering and geoscience.

APEGA SAFEGUARDS THE PUBLIC WELFARE OF ALBERTANS

APEGA professionals and permit holders— companies and other organizations that practise engineering, geoscience, or both— have a shared commitment to public safety and well-being through the self-regulation of the professions. Serving the public interest is our privilege and our responsibility.

APEGA safeguards the public welfare of Albertans

Font: Futura PT Heavy Font size: 18 pt Leading: 20 pt Tracking: -5 pt Left-aligned Lowercase Optical kerning No ligatures No hyphenation

Font: Futura PT Heavy Font size: 11 pt Leading: 14 pt Tracking: 0 pt Left-aligned

Font: Futura PT Book Font size: 11 pt Leading: 15 pt Tracking: 0–5 pt Left-aligned Lowercase Metrics kerning No ligatures No hyphenation

Uppercase – Optical kerning Lowercase – Metrics kerning No ligatures No hyphenation

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