COLOURS
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APEGA BRAND GUIDELINES
Earth
Primary Colour Palette
PANTONE 340 C CMYK 85, 17, 82, 4 RGB 0, 148, 94 HEX 00945E
The primary colour palette, consisting of green and blue, represents earth and water —the core elements of our environment. The Alberta landscape is very important to the APEGA identity as it represents all that is engineering and geoscience in the province. The use of space between elements along with our brand colours is vital for creating a modern and clean expression. Tints and shades of the primary and secondary colour palettes may be used as needed.
Water
PANTONE 294 C CMYK 100, 90, 29, 19 RGB 0, 46, 109 HEX 002E6D
Accessibility Use the following contrast ratio standards when working with the primary and secondary colour palettes:
Minimum – 4.5:1 Middle – 7:1 Best – 15.8:1
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