PHOTOGRAPHY
Questions? Contact Communications
APEGA BRAND GUIDELINES
People
APEGA values diversity and inclusion and this is reflected in the photos that we use. If using stock sites, choose photos with a professional tone, featuring a variety of people who appear genuine, inspiring, and positive. Avoid trends, lens flares, suits (unless appropriate to the subject matter), and overly used or staged photos. Be aware that stock photos are widely used and accessible to anyone in the world and may appear as part of other campaigns. Keywords: professional, young professional, student, university, college, engineer, geologist, geoscientist
Why this works: • appropriate to the target demographic: K–12 students • exciting learning environment • genuine emotions that are not staged
Why this works: • appropriate to the target demographic: university or member-in-training • energetic, confident, positive outlook for the future
Why this works: • appropriate to the target demographic: APEGA members • professional tone • working environment • minimalist, impactful • Alberta landscape
Specific topic, add: *topic* (e.g., medical, aerospace)
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