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APEGA BRAND GUIDELINES
APEGA’s Voice
Write APEGA content at a grade 8–10 level when possible. APEGA audiences consist of both registrants and the general public, and language at this level is best for widespread understanding. Avoid unnecessarily complex, academic, or technical writing.
Use the active voice whenever possible and avoid jargon, bias, and discrimination.
APEGA’s tone may vary slightly based on audience and medium—from more casual in social posts to more official in news releases—but our voice must consistently project confidence, respect, and sincerity. Ensure words and graphics sound and look professional and project a sense of purpose in a serious manner. Represent APEGA as a regulator that values public safety and personal responsibility.
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