WORDS
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APEGA BRAND GUIDELINES
Capitalization
Category Rule
Examples
The company’s council Edmonton city council Calgary board of education APEGA Council council Engineers Canada Board of Directors the board
Lowercase full and abbreviated names of local (e.g., municipal) government councils, departments, boards, etc.
Council
Capitalize the full names of provincial, national, and international councils, departments, boards, etc. Lowercase shortened versions of these names.
Congratulations to the 2024 Ivan Finlay Award Recipients H1: Applying to Become an APEGA Member H2: APEGA Membership Types H3: Professional member
Use title case for headlines. On web pages, use title case for H1 and H2 headings, and use sentence case for all other levels (H3, H4, etc.).
Headlines
Professions
Lowercase the professions.
engineering and geoscience professions
professional engineer or geoscientist member permit holder Responsible Member President Tracey Stock, P.Eng. Tracey Stock, P.Eng., APEGA president USE: In 2021, we launched myAPEGA. NOT: myAPEGA launched in 2021.
Lowercase all registrant types except for Responsible Member. This differentiates the position from a member who is responsible.
Registrant types
Capitalize titles directly before a name. Lowercase them otherwise.
Titles
myAPEGA
Rewrite to avoid starting a sentence with a lowercase letter.
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