CORE BRAND
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APEGA BRAND GUIDELINES
Primary & Secondary Logos
The primary logo consists of three elements: the logomark, the wordmark, and the full name. It is used when APEGA may not be well-recognized by the public. When there are space concerns, use the secondary logo.
The secondary logo consists of two elements: the logomark and the wordmark. The bold and angular “A” represents a solid structure—a permanent fixture conveying registants’ relationships to Albertans. The organic swooshes represent engineering (blue) and geoscience (green).
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