KEY EVENTS
Get in the Game
How ‘gamifying’ your business can improve culture and boost profits.
BY NATHAN MADER
Gamify Your Company Culture: Competition Creates Engagement Speakers: Chris Psencik, John Dalton
Wednesday, Oct. 16 C105 12:00 PM – 1:00 PM
Smart business owners don’t play games with their company. But at the 2024 Equip Exposition, business owners can learn how games can make a business more successful. Hosted by the executive coaches at McFarlin Stanford and presented in partnership with Landscape Management magazine, “Gamify Your Company Culture: Competition Creates Engagement,” will show business owners a novel idea of motivating a younger generation of employees by “gamifying” the job at hand. The panel will be one of several classes in a series of educational content sponsored by Landscape Management , all with the goal of benefiting contractors and the businesses they run. The Gamify panel, offered for the first time ever at Equip Exposition, is presented by Chris Psencik, vice president of McFarlin Stanford, and John Dalton, chief marketing officer, McFarlin Stanford. It will explain this
Bosco adds that minigames have transformed his company culture into one that people are more excited to engage in, leading to a lower turnover of employees. Psencik says employees can also create and choose the minigames they want to play, ultimately building an experience that is uniquely enjoyable to your business and keeping people invested in showing up to work every day with a positive, helpful attitude. “Through (this method), and through these opportunities, we as an organization will win, and we will be successful,” Psencik adds.
unique strategy of gamifying your business to give it a crucial level up. “Minigames are your opportunity for your team to actually create fun games around key performance metrics — that leverage what you’re trying to pull — and they’re actually engaged in it,” says Michael Bosco, an executive coach for McFarlin Stanford who has implemented the concept in his own business. Psencik says a company’s best employees are the ones who drive the business forward, and minigames are a great way to reward them, incentivizing others to participate for their own slice of the pie. When bad behavior is punished, he explains, it does little to elevate the employees putting in the hard work. Other LM -sponsored classes at Equip Exposition include topics such as building an accountable organization, creating a positive culture, using your brand to retain customers, the latest in technology and more.
PRESENTED IN PARTNERSHIP WITH LANDSCAPE MANAGEMENT
The author is an associate editor at Landscape Management magazine.
24 / equip / Issue 5
www.equipexposition.com
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