28 · T H E U N D E R DOG A DVA N TAG E
and they are free to fail without much consequence. Under- dogs can work on themselves without distraction, and because they are out of the spotlight, can see who their real friends are. Underdogs can find and utilize new ideas as well, without worrying about looking weird. CHAPTER 7: UNDERDOGS CAN TURN DESPERATION INTO PERSUASION The privileged don’t need to be especially motivated, because they already have their status and their position. They aren’t as hungry or desperate anymore. This might seem like an advantage, but it’s not—because desperation is the very best fuel for persuasion. Andwithout persuasion, nothing happens. WHAT THIS BOOK IS NOT Before we jump in, I want to be clear about what this book is not. It is NOT: • A way to easily make money without doing any work • A quick fix • A few tips and tricks • Something to read once and forget about
I’m sure you know that, but sometimes people get a little
GO TAKE THE FREE, 30-DAY BETTER LIFE CHALLENGE AT THEBETTERLIFE.COM FOR TRANSFORMATION AND PRIZES.
Made with FlippingBook - professional solution for displaying marketing and sales documents online