Contents
9
Introduction: The Underdog Advantage
33
1. Underdogs Have Nothing to Lose
57
2. Underdogs Can Use “The Power of You Can’t”
81
3. Underdogs Act Fast and Improve Quickly
103
4. Underdogs Are Relentlessly Resourceful
131
5. Underdogs Self-Educate
6. Underdogs Don’t Have to Care What Other People Think 163
189
7. Underdogs Turn Desperation into Persuasion
211
Conclusion
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