U n d e r dog s Ac t Fa s t a n d I m p r ov e Q u i c k ly · 97
overlook the obvious, the little things that become the big things. Most people don’t realize that their unfair advan- tages are actually the things most of the world thinks are their disadvantage.
What was the difference between us? Only one that I could see:
I obsessed on figuring out what wasn’t working on the fly like I do in business every day, and did less of it or adjusted.
Then I acknowledged everything that was working and did more of it aggressively, and tweaked it until it got better and better. Again, like I have been doing in business for over thirty years BECAUSE inside I am an underdog.
In essence, I learned from my actions, and I used that knowledge to improve my future actions.
Hey, I never said the underdog advantages were compli- cated. They aren’t. Often the simplest stuff is what makes the biggest difference, if you actually apply it. As I write this chapter and look back over my life and fortu- nate success, I know I have had lots of failures. I talk about a bunch of them in this book. But I think what has kept me relevant and able to growmy income, my business, andmy
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