2023 PARTNER PROGRAM GUIDE
Company
Partner Program Channel Chief
2023 Partner Program Goals And Insight
AMD remains committed to expanding channel coverage, maintaining or increasing investments across all segments, simplifying the engagement model and helping partners generate new, profitable and repeatable revenue streams. Anomali plans to expand Platinum Elite relationships to drive incremental assessment and advisory opportunities for partners and increase joint marketing to accelerate margin contribution and new opportunity generation. Appian is investing in its channel program to provide more options for partners to monetize their investment and enable them to sell up and down the value chain. The program will focus on rewarding partners for new customer acquisition. AppOmni’s primary goal is to drive deeper partner relationships, resulting in more repeatability with partners. The company aims to have them be involved in every opportunity. Aqua Security aims to double its revenue with strategic partners. This is associated with both products and services as the company’s approach is to sell a complete offering. Arcserve’s goal is to revamp its program to map to the partner life cycle and align Arcserve teams to the various stages to support partners. The company is also focused on improving partner profitability. Arctic Wolf is doubling down on investments and benefits for the company’s most committed partners. It plans to further the partner experience through enhanced rewards and incentives and expanded technical training. Armis is using the APEX program to drive focus and growth with top-tier partners. The company aims to leverage the program to increase partner services and Armis-associated revenue with partners and drive closer alignment. Aruba’s goals include increasing rewards for partners who demonstrate specific capabilities and evolving the partner ecosystem with a focus on service partners. It also aims to accelerate SMB sales and breadth with Aruba Instant On. Aryaka aims to increase the number of active partners globally, launch and execute the Throttle program globally, and ensure it makes the partner experience as seamless as possible. Assembly Software is looking to continue to enhance its platform value by partnering with additional ISVs. It also aims to double the size of the ecosystem to grow additional indirect revenue streams. AT&T is focused on its core communications services business with strong investments in 5G and fiber. The company also is investing in ways to make partners successful through expanded leads and sales opportunities. Augmentt aims to form an advisory board to have partners direct program efforts and provide product road map and strategic feedback. It also is focusing on producing high- quality video and training content for its partner portal. Automation Anywhere is focusing on improving the self- service and automation functions on its partner portal to deliver better and more thorough partner service online.
Terry Richardson, North American Channel Chief
AMD
AMD Partner Program
Anomali Resilience Partner Program
Anomali
Sean Foster, CRO
Appian Partner Program
Appian
Chris Jones, CRO
AppOmni Infinity Partner Program
Eric Snyder, VP, Global Alliances
AppOmni
Jeannette Lee Heung, Sr. Director, Global Channel, Alliances
Aqua Security
Aqua Advantage
Arcserve Partner Success Program
Denise Parker, EVP, Worldwide Sales
Arcserve
Arctic Wolf Partner Program
Will Briggs, SVP, Global Channels
Arctic Wolf
Armis Partner Experience (APEX)
Tim Mackie, VP, Worldwide Channel
Armis
Aruba, a Hewlett Packard Enterprise company
HPE Partner Ready for Aruba
Donna Grothjan, VP, Worldwide Channels
Aryaka Accelerate Global Partner Program
Craig Patterson, SVP, Global Channel Sales
Aryaka Networks
Assembly Software Partner Program
Rusty Gaynes, Director, Channel Partnerships
Assembly Software
Sarita Rao, SVP, Integrated, Partner Solutions
AT&T
AT&T Partner Solutions
Augmentt Partner Program
Ali Mahmoud, VP, Product, Partner Success
Augmentt
Automation Anywhere
Ben Yerushalmi, SVP, Global Alliances, Channels
Pinnacle
16
APRIL 2023
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