2023 PARTNER PROGRAM GUIDE
2023 Partner Program Goals And Insight
Company
Partner Program Channel Chief
The Avaya Edge Partner Program supports alignment with the company’s updated and simplified product road map. The company is also continuing to deliver competitive incentives for net-new customers. AvePoint’s primary goal is to help more partners capitalize on the multiplier of its digital collaboration security technology and optimize the total value of the partnership. Axcient is focused on leveraging the partner program and marketing portal to offer more resources, leads and partner enablement. In the portal, it is increasing the amount of MDF available to partners. Axonius is launching partner program tiers in North America to help better meet the needs of various partners. It also is getting partners more involved in selling professional services. Barracuda MSP is focused on helping partners execute more strategic engagements, moving away from one-offs. With more specialized support and resources, it aims to help partners drive more end-user engagement. Barracuda Networks’ channel teams are working on partner program enhancements that will support its mission to deliver innovative security products that are easy to buy, deploy and use. BeyondTrust is expanding its ecosystem so partners can easily provide value when customers need it. It also is enhancing its partner locator to showcase partner offerings. BigPanda aims to launch an updated partner program, establish a Partner Advisory Board, deploy a new deal registration portal and establish a larger partner ecosystem in the U.K. The goal of Binary Defense’s partner program is to carry out the mission of making the world safer with a dedicated security partner ecosystem. It is looking for partners with a security focus for midsize- to enterprise-level customers. Bitdefender aims to expand training programs to deliver live enablement sessions encompassing all aspects of doing business with the company. It also is improving its partner portal tools. BlackBerry is dedicated to partners’ success in winning and retaining customers, building solutions for customer success and creating a personalized go-to-market approach to help them grow their business and profit. Blackpoint Cyber is implementing a more refined process for partners to request MDF to ensure that it is setting MSPs up for success. By providing detailed marketing plans to request MDF, it will be able to better support partners. BlueVoyant will continue to double down on the channel and invest in resources, platforms and program enhancements to create a path for partners of all sizes to grow or expand their security practice.
John Lindsley, VP, North American Channel Sales
Avaya
Avaya Edge
AvePoint Global Partner Program
Heather Murray, Chief Channel Officer
AvePoint
Axcient Partner Program
Tim Sheahen, SVP, Global Sales, Channel Chief
Axcient
Mark Daggett, VP, Worldwide Channel, Alliances
Axonius Correlated Partner Program
Axonius
Neal Bradbury, SVP, MSP Business
Barracuda MSP Partner Program
Barracuda MSP
Barracuda Networks
Barracuda Partner Program
Jason Beal, VP, Worldwide Partner Ecosystems
Rob Spee, SVP, Global Channels
BeyondTrust Partner Program
BeyondTrust
Joseph Schramm, VP, Alliances, Channels
BigPanda Partner Program
BigPanda
Sharon Baechtle, VP, Channel Sales
Shield Partner Program
Binary Defense
Bitdefender Partner Advantage Network Program
Emilio Roman, SVP, Global Sales, Channels
Bitdefender
Adam Enterkin, CRO, Cybersecurity, Interim Channel Chief
Cybersecurity Partner Program
BlackBerry
Blackpoint Cyber Partner Program
Christine Gassman, Director, Channel Engagement
Blackpoint Cyber
BlueVoyant Nebula Partner
BlueVoyant
Craig Hurley, Head of Channels
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APRIL 2023
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