CRN_April2023_Issue_1419

2023 PARTNER PROGRAM GUIDE

Company

Partner Program Channel Chief

2023 Partner Program Goals And Insight

HashiCorp’s goals include enhancing investments and rewards to partners for influencing customer acquisition, adoption and retention through new competency programs and advisory services training. The HPE Partner Ready Program is lauded by partners. HPE’s focus is always to improve partner experiences, their ability to promote themselves and their ability to control where they want to grow. HPE is enhancing the partner expertise, market reach and growth with HPE as-a-service solutions and enabling partners to contribute to achieving customer business outcomes with HPE GreenLake, Aruba NaaS and HPE services. Hitachi Vantara believes flexibility, agility, collaboration and partnership are critical to continuing success. The company plans to help partners expand their opportunities, move into new markets and accelerate their business development. HP is focused on increasing profitability and collaboration in portfolio growth areas and driving simplification in the core partner program experience. It also is continuing to expand the Amplify Impact sustainability program with partners.

HashiCorp Partner Network

Leon Jones, VP, Worldwide Partner Ecosystem

HashiCorp

Hewlett Packard Enterprise

HPE Partner Ready Program

Simon Ewington, Interim Head of Partner Ecosystem

Hewlett Packard Enterprise

HPE Partner Ready Vantage

Simon Ewington, Interim Head of Partner Ecosystem

Hitachi Vantara Partner Program

Kimberly King, SVP, Strategic Partners, Alliances

Hitachi Vantara

HP Amplify Partner Program

Kobi Elbaz, GM, Global Channel Organization

HP Inc.

Karen Penticost, VP, Channel, Client Success

Huddle aims to increase services to partners and expand its geographic footprint.

Huddle

Huddle

HYCU will add new automation, certification and enablement tools, enhance the MDF program and add self-service marketing kits and a performance dashboard—all of which will help partners better engage, market and measure success. Hyland’s goals are to make the partner program simpler and more globally applicable. It also is working to ensure the partner program is attractive to all types of partners. IBM Partner Plus is designed to fuel growth by putting partners in control of their earning potential. Central to its hybrid cloud and AI strategy, the program aims to empower partners to help customers automate, secure and modernize their business. This year iboss reduced its partner program to two tiers, Gold and Platinum. It also revamped the partner portal and updated marketing and partner compensation with the goal of delivering 100 percent of North America sales through partners. IGEL is building a program that is rooted in predictable profitability. It is providing tools to help partners continue to grow their skills and provide exceptional customer outcomes and experiences. Illumio this year will expand the number of partners in its global ecosystem, focusing on select, strategic partnerships and enabling them to accelerate their profitability through training, enablement and incentives. Imperva is evolving the partner program to provide partners with more predictable margins and reward them for increasing capabilities and self-sufficiency.

Global Partner PACE Program

Bogdan Viher, Head of Worldwide Channels

HYCU

Hyland Partner Program

Bob Dunn, VP, Global Partner Programs

Hyland

Kate Woolley, GM, IBM Ecosystem

IBM

IBM Partner Plus

iboss

iboss Partner Program Peter Martini, CRO

Phil Eden, VP, Channel Sales, North America

IGEL

IGEL Velocity

Illumio Enlighten Partner Program

John Ryan, VP, Global Channel Sales

Illumio

Imperva Partner Program

Micheal McCollough, Global VP, Strategic Growth

Imperva

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APRIL 2023

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