Competency Definitions: Analysis & Insights Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions
Foundation Accesses general consumer, shopper, market and product information and uses in day-to-day work •Understands the standard information such as consumer/shopper segmentation, category hierarchies, etc. •Understands the tools and methodology for how in- store & online consumer insights are reached •Identifies and acts on in-store & online consumer trends •Understands and uses basic data analytic techniques •Knows basic sources of in-store & online traffic and how each is trending toward driving sales growth •Uses basic facts and data appropriately •Compiles information from a variety of sources in a timely manner •Accesses standard information sources and databases •Draws basic conclusions about in-store and online behavioral data •Routinely uses analyses and insights in day-to-day decision-making
Advanced Translates data and information into successful initiatives •Uses data effectively to support the value proposition of ideas, proposals, etc. •Determines what information is relevant to a particular situation based on his/her understanding of the needs, issues, challenges and strategies •Identifies and incorporates relevant insights in support of his/her proposals and recommendations •Identifies opportunities to use insights to give Local Brands a competitive advantage •Compiles and analyzes in-store & online consumer/shopper information from a variety of sources both internal and external •Translates knowledge and data into actionable insights that form the basis of new tactics and strategies •Uses shopper data (where available) to help develop successful Category Business Plans strategies and shopper tactics •Encourages supplier resources to deliver actionable insights to leverage against category strategies and objectives
Mastery Uses insights to develop strategies which anticipate changes in the marketplace •Anticipates future needs of the consumer/shopper within the category from a variety of perspectives, including omnichannel •Anticipates future needs within the category from a variety of perspectives •Anticipates new and emerging competitors and markets through an understanding and interpretation of varied types of data •Uses insights to help to connect the category to the defined role and make strategic choices •Builds in-store and online insight and analysis capabilities within the team to be perceived as a thought leader •Translates knowledge and data from a variety of sources into forward-thinking insights that form the basis of new strategic direction •Identifies knowledge gaps and develops the research plans to address them •Develops targeted new business questions to retrieve from shopper data systems •Collaborates with supplier resources to execute solutions through proprietary insights for Local Brands’ specific category strategies and objectives
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