and long-term investments. Buyers need to see equipment up close, discuss spec- ifications with product experts, compare suppliers, and build trust with manufac- turers and service partners.” This face-to-face engagement remains critical in an era increasingly dominated by digital marketing and remote communication. “In-person discussions at Electra Mining Africa support faster, more confident capital decisions,” Hefer adds, underscoring the show’s role as a practical, business-focused environment rather than a purely promotional one. Responding to exhibitor demand with expanded outdoor space One of the most notable developments for the 2026 edition is the introduction of the new Orange Zone, expanding the show’s already substantial outdoor exhibition footprint. The move is a direct response to demand from exhibitors, particularly those in the heavy equipment and mining machinery space. “There was insufficient outside space for exhibitors in 2024, with some companies missing out on the opportunity of exhibiting because of this,” Hefer explains. “The addition of the new Orange Zone to the existing Red, Blue, Green, and Yellow outside areas will assist in meeting this additional exhibitor demand.” For OEMs, outdoor space is far more than a logistical consideration. It is central to how products are evaluated and perceived. Hefer notes that for equipment manufacturers and suppliers, a visible presence at Electra Mining Africa “reinforces market leadership and keeps brands front-of-mind”. Participation, she says, “demonstrates commitment to industry and supports relationship continuity - strengthening existing client ties while opening doors to new projects, regions and collaborations”. Why outdoor exhibition space matters for mining equipment Mining and heavy equipment do not lend themselves easily to indoor exhibition halls, and Hefer is clear about the value that outdoor displays bring to both exhibitors and visitors. “Outdoor space enables manufacturers to display large- size equipment, giving visitors a true sense of size, capability, and engineering quality,” she says, adding that live demonstrations, where feasible, further enhance engagement. Beyond practicality, outdoor exhibitions deliver powerful brand signalling. “A strong outdoor presence at Electra Mining Africa can also deliver high visibility and
With a strong mix of global and local OEMs, Electra Mining Africa offers buyers a rare opportunity to compare technologies, specifications, and support models side by side.
For OEMs, outdoor space is far more than a logistical consideration. It is central to how products are evaluated and perceived.
Buyers are able to engage directly with suppliers around systems, components, automation, electrification and digital.
Suppliers will be able to showcase integrated solutions to a highly engaged audience, while decision-makers can evaluate products in context and connect directly with local and international partners.
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