Adobe
Embarking on Transformation and Expanding our Partnership
Published in 2024/25
Client Synopsis
What did they do?
Why did they do it?
• $4.84M ACV - Signavio (with Premium AI Units) • $4.1M ACV (net) – WalkMe • $4.85M ACV – Business Data Cloud
• [Signavio & WalkMe] Adobe is embarking on several significant transformation efforts (ex. ECC to S/4, SFDC to MS Dynamics, Source to Pay, etc.) given that, and knowing they already own LeanIX, we proposed the full SAP BTM suite to support these transformation efforts and allow them to achieve faster time to value and increased adoption for these programs, • [BDC] Adobe to introduce Business Technology Agent as a new AEP Agent to help brands scale omni-channel personalized experiences fueled by the context of their business data powered by SAP BDC
• Adobe is a multinational software company known for its tools that serve the creative, marketing and document management industries. Adobe’s products are primarily offered through a subscription-based cloud service model structured into three main clouds: Creative Cloud, Document Cloud and Experience Cloud • Over 30K employees globally, FY2025 Annual revenue estimate $23.5B
How SAP solved a problem for the customer?
3 things that helped drive the strategy
Industry
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High Tech
• Compliment LeanIX entitlement with Signavio and WalkMe to provide a comprehensive Business Transformation Management suite as they build out their Business Capability Design & Delivery (BCDD) organization. These capabilities will be instrumental to their future operating model. • Provide AEP team with additional product capabilities and
•
Top to top alignment
• Broad leadership alignment on Agentic AI & Business Data partnership opportunity and potential synergies between Adobe Experience Platform (AEP) and SAP Business Data • S/4 OP Lift & Shift successfully completed in Apr 2025, which allowed Adobe to focus efforts on accelerating business transformation.
Region
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NA, US West
MP Name
incremental revenue capture as we partner on the development of a Data Product & Agentic AI economy
•
Bobby Arzola
INTERNAL – SAP and Customers Only The team involved: ( roles / names) • Jason Justice (IAE), Jay Mills (SSE Signavio), Jonathan Poon (SSE BDC), Travis Roethel (WalkMe) • Jeff Graham (VP BDC), Scott Sleeper (BDC Solution Advisory) • Kyle McClain (VP High Tech), Will Lathrop (VP SCP)
Links to relevant documents • Contact the MP
Reference: Y/N • TBD | Related services proposals under evaluation by Adobe
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