Mars Transformation Journey to the Cloud
Driving speed, standardization and simplicity through S/4HANA RISE
Published in 2024/25
Client Synopsis
What did they do?
Why did they do it?
• Privately held and family owned, $50B net sales value. Focused on confections; pet food; veterinary services; and food & snacking. Mars was ranked as the fourth-largest privately held company in the United States by Forbes (2023) with 140k employees. SAP Customer 20+ years • Mars has driven inorganic growth through acquisitions and plans to double their revenue by 2030. In the last 24 months, Mars has grown inorganically by $4B ($17B if the pending acquisition of Kellanova [$13B] is included) • TCV: $75M, AACV: $10.7M, MAX Renewal : $11.5M
• Deliver a clean core with best-in-class Edge applications while utilizing “why not” SAP Standard to reduce technical debt • Drive process consistency within the Core, but empower Segments to own the transformation • Future proof the Royal Canin ($7B) division of Petcare segment by replacing the aging, end of life software Microsoft Dynamics NAV (formerly Navision). Extended support will end in 2028 • Simplify their data model • Further Leverage Mars Inc. shared services model
• Greenfield, Multi-year, Global Transformation on S/4HANA Cloud • S/4 HANA Grow for Tru Fru, Nature’s Bakery and Kevin’s Natural Foods. Using Public cloud to transform and integrate smaller acquisitions, longer term migration to private cloud • 5 Year, PCE contract for Mars Retail Group (Retail instance) • RISE Private Tailored Option with a seven-year commit-to consume contract, including Enhanced Operations Service (EOS) and many Public cloud solutions for Corporate and Petcare segments • Snacking and Food segments will be added to scope once Kellanova acquisition and integration are complete
How SAP solved a problem for the customer?
Things that helped drive the strategy 3 things that helped drive the strategy
• Consume Innovation Rapidly - RISE-only access to innovations, adoption support through Preferred Success and a Cloud Delivery Model • Optimize IT costs (TMS, upgrades and infrastructure/stack costs) • Reduce technical debt (custom code, integration costs, standardized processes) • Enable Intelligent Processes – Faster scale of deployment through embedded business cases, lower cost to build and maintain with multiple consumption paths for customer specific AI • Provided SAP Services Architects and MaxAttention to lead Mars on sticking to SAP standard, clean core, Signavio, BTP, MDG and CALM
• Alignment with SAP’s strategy and technology roadmap with SAP as one of Mars’ most strategic and trusted partners • Multiple RISE workshops outlining RISE capabilities with clear roles and responsibilities defined (RACI and RAFT) • Executive Alignment across all levels of the governance model • Starting with a “Minimum Viable Product” for license and infrastructure BOM • Bangalore Operations visit to show Mars how ECS will operate and handle all service requests
Industry
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Consumer Products
Region
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East
MP Name
•
Kelly Stephens
INTERNAL – SAP and Customers Only The team involved: ( roles / names) • Mars Account Team : Brian Greenberg (IAE), Patricia DiMonda (SAE), Anton Zhukov (ECSM), Reiner Ams (MAX EA), John Schneider (CAA), Pravin Narwekar (EA), Kristen Kibby (CDM), Ed Sobieray (VA), Tom Martin (Strategic Sales), Rebecca Mouras (GSI), Brent Kenneway (RVP-East), Rev Dos Santos/Andrew Solarz (VP-East), Faryaneh Mentzer (VP, SCP), Andrew Mighton (VP-East) Sam Sottile (DSC), Walter Allen (BTP), Chris King (Ariba), Peter Galdi (Signavio), Phil Jacobs (oCFO), Martin Shubert (GROW), ECS: Chetan Singh, Julia Reiser, Rakesh Roushan • SAP Executive Sponsors: Christian Klein, Peter Maier, Lloyd Adams, Sanjay Kulkarni
Reference: Y/N • No, contact MP Links to relevant documents • Contact the MP
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