Strategic Customer Program - Customer Stories 2026

Business Transformation at NBCUniversal Paving the path for the future with S/4HANA & RISE with SAP

Published in 2024/25

Client Synopsis

What did they do?

Why did they do it?

• NBCU chose RISE with SAP S4HANA Private Cloud Tailored Option with AWS as hyperscaler partner. • The solution will be rolled out across Business Segments (Corporate, Studios, Media, Parks) and Regions over the next several years • As part of NBCU’s commitment to harmonize and simplify its processes and systems with RISE, NBCU also chose SAP BTP to accelerate and safeguard the transformation journey

• NBCU is keen to exploit the latest innovations from SAP, including Build Code, AI Hub, and Datasphere • Consolidation of financial data and analytics with SAC Enterprise Planning, Group Reporting, and Datasphere to unify reporting onto SAP tech stack

• NBCUniversal is a leading media and entertainment company owned by Comcast, Corporation • Approximately 57,000 employees • Revenue : $45 billion • Products and services : Content, Streaming, News, Sports, Parks

How SAP solved a problem for the customer?

3 things that helped drive the strategy

• Unified ERP with one single GL and common core

• Executive governance and high touch engagement with NBCU C-Suite • Ability to articulate why SAP over Oracle and Workday in Media • Best of breed order to cash solution • Ability to tell holistic data fabric strategy that supported existing NBCU enterprise data mesh investments

Industry

• Retire at risk, aging revenue management subledgers by innovating with SAP under BRIM and Vistex solutions • Flexibility to accommodate business change and ongoing restructuring • Ability to centralize FP&A processes under a common tech stack • Ability to enable low touch processes, using high automation through streamlining and standardising NBCU Finance & Accounting business processes • Aligned with Comcast/NBCU 10-year LRP and NBCU O&T unified architecture strategy

Media & Entertainment

Region

NA

MP Name

Ryan Hluschak

The team involved: ( roles / names) • Ryan Hluschak MP, Geri Hulsey IAE •

Reference: Y/N • Yes (not public)

MP: can people contact you, is the customer willing to do reference calls, etc. • People can contact MP. Customer willing to talk to others, but not a public reference yet.

INTERNAL – SAP and Customers Only Core VAT: David Smith, Vinay Shah, Christina Grace, Don Moore, Mandheer Walia, Stefan Ressing, Kam Aminian, Mike Mackey, Ken Christ, Pepe Marquez, Kyle Stark, Justyn Tokarczyk, Tara Grom, Andrew Essam

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