“Dream Big to Create a Future with More Cheers with RISE”
#ABInBev #RISE #CP
Published in 2024/25
Client Synopsis
What did they do?
Why did they do it?
ABInBev needed a scalable and innovative digital solution to manage its global operations efficiently. Main Drivers to adopt RISE: 1) Adopt RISE with SAP to enable strategy alignment for continuous improvements, innovation and to maximize RoI from investment in SAP. 2) Transition eligible Aurora systems to RISE with SAP over next two years, starting 2024. 3) Focus on fit-to-standard and clean core to optimize the transformation investment. 4) Leverage RISE with SAP for future rollouts, starting with India. 5) Transition to a flexible, cloud subscription model to optimize 'run' costs 6) Transition from current on-premise, perpetual software licensing to cloud subscription model incrementally over next 5 years
Over the course of two years, we successfully elevated our relationship SAP-AB InBev, aligning business goals with SAP’s Cloud-First infrastructure (RISE), streamlining operations and enable digital transformation. Resulting in the deployment of 50+ systems running on RISE in only 9 months!.
Name: Anheuser Bush – InBev SA (ABI)
Size: Global operations in nearly 50 countries, with 173 breweries and 6 million customers.
RISE Deal Size: 2023: 16 M€ ACV + 2024: 5 M€ ACV (Upsell)
How SAP solved a problem for the customer?
3 things that helped drive the strategy
Industry
• Executive meetings can make a difference : Scott Russell and David Almeida (Chief Strategy & Technology Officer, AB InBev) – Good Match • Building customer trust was key from the Delivery & Customer Success – Customer Centricity. • Strong Partnership with Microsoft Support & Investment – AB InBev had Microsoft as strategic Partner. • Build a strong Future Infrastructure Architecture from Day 1 • Build a strong RISE Delivery Team : Migrated 50 + Systems to RISE in 9 months
By addressing the following topics together with MaxAttention & RISE Value Engineering • Clean Core Approach – Strategy to building an scalable & future proof solutions • Timeline Implementation - Address how RISE and the Business Transformation tool kit would help to accelerate the implementation. • Cost Impact – Address how to move with a lower-cost approach. Leverage the shelfware in the single metrics • Offer a flexible Contract to adopt fast to the ABI Evolution – C2C
• Consumer Packaged Goods (Beverages)
Region
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BeNeLux
MP Name
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Wim Piot
INTERNAL – SAP and Customers Only The team involved: ( roles / names) • Veerle Van Puyenbroeck (CBO - Sponsor) • Manohar (RISE Value Advisor EMEA) • Erika Moreno (ECSP) • Alessandra Ribeiro (Delivery Executive)
The team involved: ( roles / names) • Kevin Kontos (RISE Solution Advisor) • Luc Ducoin / Stefan Held (CAAs)
Reference: Y/N • Not yet.
MP: can people contact you, is the customer willing to do reference calls, etc.
• Luke Skinner (GSI) • Sophie Dierickx (AE)
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