ABInBev
Continued
Published in 2024/25
Client Synopsis / Background
What solutions has the customer gone live with?
What has been the impact since going live?
• AB InBev (ABI) it the world's largest brewer, serving every 1 out of 4 beers globally. • The AURORA program aims at harmonizing and standardizing business processes and adopted S/4HANA on RISE following a positive business case in rationalizing ther landscape while simplifying their operational modes. • In a constant quest to reduce the program costs and accelerate the deployments, ABI is adopting SAP's integrated toolchain
• A positive business case was established prior to signing up for RISE end of 2023, including an overall cost reduction running SAP (reducing shelfware, reducing operational running cost in their own DC or on hyperscaler) • Since the first go-lives on RISE, feedback has been consistently positive : SAP runs SAP better than we were able to do, positively impacting business continuity. • Running ABI’s core business processes comes with a significant responsibility, requiring a much more intitmate relationship between ABI & SAP. However, done well, this relationship opens new doors to collaborate on the strategic prio’s of ABI.
• ABI's AURORA 10 year program is about standardizing and harmonizing ABI's various ERP's (ECC & non-SAP) on S/4HANA on RISE (including MDG, TM, GTS,, CFIN, SolMan), and SAP Business Suite (including solutions like BTP, Signavio, Tricentis, CALM, Ariba). • LeanIX & WalkMe are being used on non-SAP landscapes. • The AURORA program fits into ABI’s cloud strategy (preferably SaaS), abandoning own datacenters.
Priority Topics Covered
Challenges being addressed
Next steps in the journey / vision
• RISE, BTP, Signavio, Tricentis, CALM
• Standardization, simplification and harmonization of their core ERP business processes across the zones (NAZ, MAZ, SAZ, EMEA & APAC) resulting in a significant cost reduction • Simplification and optimization of the technology stack, whilst improving business continuity, resilience and security. • S/4HANA helps to create a foundation for ABI’s vision of creating a touchless backoffice.
• Accelerate the AURORA roll-out to the remainder of the 42 countries, bringing the program timeline back from 2033 to 2030. • Continue to investigate acceleration and cost reduction opportunities, taking advantage of SAP’s integrated toolchain : LeanIX for Application & Integration Inventory Management, extending the use of Signavio across the company, replacing Celonis, adopting WalkMe for Aurora, significantly reducing the amount of support tickets created by the deployed countries, adoption of Business & Agenti AI reducing non-repetitive work. .
Industry
•
Consumer Products
Region
•
EMEA
MP Name
•
Wim Piot
INTERNAL – SAP and Customers Only • Chistophe De Staercke (SAE) • Lina Magalhaes (Delivery Exec) The team involved: ( roles / names) • Yorick Van Alphen (AE)
Links to relevant documents • https://aws- latam.cioreview.com/cxoinsight/dri ving-economic-impact-and- innovation-in-global-companies- nid-40763-cid-404.html
Reference Program: Y/N • No Flagship Reference Program: Y/N • No
MP: can people contact you, is the customer willing to do reference calls, speak at events, etc. • Yes
Implementation Partner(s): ACN Implementation Type: Greenfield Hyperscaler / Data Center: Azure / all regions
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