Diversity and inclusion is part of the solution, he says. “We need to understand that representation and communication plays a key part in young people choosing a career. For too long construction has limited its pool of recruits through poor understanding of the opportunities in the industry. Construction workers of the future must be engaged with early so they can see what career paths are available.” For its part, Ardmac has improved the language it uses to describe roles, reviewed the placement of opportunities and ensured its communications and careers information is as diverse and inclusive as possible. It has also developed a campaign to target key sectors of the community that are underrepresented in construction. As to his key takeaways from 2021 (apart from “coming off mute!” that is), Jason says the main one has been an appreciation of the value of physical interaction with clients and teams. “While we have seen efficiency in the use of technology to aid communication, being in the room with people is the key to building relationships and developing teams. Our people are our greatest asset, and ensuring we have meaningful interaction with them is key to our success.”
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