ﺻﻨﺎﻋﺔ ﻣﻨﺴﺠﻤﺔ , إﱃ ﱟﺪ ﺣ ﻣﺎ , إﱃ ﻃﺎﺋﻔﺔ ﻣﻦ اﳌﲈرﺳﺎت اﳌﺨﺘﻠﻔﺔ واﳌﺘﻨﻮﻋﺔ (...) ﻓﺎﻟﺼﻨﺎﻋﺔ اﻟﺼﺤﻔﻴﺔ ﻣﺎﺗﺖ َﺑْﻴَﺪ أن اﻟﺼﺤﺎﻓﺔ ﺗﻮﺟﺪ ﰲ أﻣﺎﻛﻦ ﻋﺪﻳﺪة " 1 . ﻟﻘﺪ ﺷﻤﻞ ﻫﺬا اﳌﺴﺎر ﻣﻦ ﱡﻮل اﻟﺘﺤ ﻛﻞ وﺳﺎﺋﻞ اﻹﻋﻼم ﻓﺄﺻﺒﺢ ﻣﻦ اﻟﺼﻌﺐ ﻓﺼﻞ ﻗﺪﻳﻤﻬﺎ ﻋﻦ ﺟﺪﻳﺪﻫﺎ ; إذ ذاﺑﺎ ﰲ ﻣﻔﻬﻮم " ﻫﺠﺎﻧﺔ اﳌﻴﺪﻳﺎ " اﻟﺬي ﻻ ﻳﺘﻌﻠﻖ ﺑﻮﺳﻴﻠﺔ إﻋﻼﻣﻴﺔ ﺑﻌﻴﻨﻬﺎ , ﺑﻞ ﻳﺮﺗﺒﻂ ﺑﺎﳌﻨﻈﻮﻣﺔ اﻹﻋﻼﻣﻴﺔ ﺑﺄﴎﻫﺎ اﻟﺘﻲ أﺿﺤﺖ ﻫﺠﻴﻨﺔ ﻋﲆ ﱢﺪ ﺣ ﻗﻮل اﻟﺒﺎﺣﺚ ﰲ ﳎﺎل اﻟﺘﻮاﺻﻞ اﻟﺴﻴﺎﳼ , أﻧﺪرو ﺗﺸﺎدوﻳﻚ ) Chadwick Andrew ( 2 . وﲣﺘﻔﻲ وراء ﻫﺬه اﳍﺠﺎﻧﺔ ﻫﺠﺎﻧﺔ أﺧﺮى ﻧﺎدًرا ﻣﺎ ﻧﺘﺤﺪث ﻋﻨﻬﺎ , وﻫﻲ " ﻫﺠﺎﻧﺔ اﻻﺳﺘﺨﺪاﻣﺎت " 3 . ﻣﻦ اﳌﻔﱰض أن ﻣﻨﻄﻖ اﳌﻴﺪﻳﺎ اﻻﺟﺘﲈﻋﻴﺔ ﳜﺘﻠﻒ ﻋﻦ ﻣﻨﻄﻖ وﺳﺎﺋﻞ اﻹﻋﻼم اﻟﺘﻘﻠﻴﺪﻳﺔ , ﻷﳖﲈ ُوﻟﺪا ﰲ ﻣﺴﺎرﻳﻦ ﺗﻜﻨﻮﻟﻮﺟﻴﲔ واﻗﺘﺼﺎدﻳﲔ ﳐﺘﻠﻔﲔ , ﻟﻜﻦ ﻫﺠﺎﻧﺔ اﻟﺒﻴﺌﺔ اﻹﻋﻼﻣﻴﺔ دﻓﻌﺖ ﲠﲈ إﱃ اﻟﺘﻘﺎرب , ﺑﻞ إﱃ اﻟﺘﺪاﺧﻞ واﻻﻧﺪﻣﺎج ﻣﻦ ﺧﻼل اﺷﱰاﻛﻬﲈ ﰲ اﻟﻌﻨﺎﴏ اﻟﺘﺎﻟﻴﺔ : ﻗﺎﺑﻠﻴﺔ اﻟﱪﳎﺔ ) Programmability ( , واﻟﻨﺰﻋﺔ اﻟﺸﻌﺒﻴﺔ ) Popularity ( , واﻻرﺗﺒﺎط اﻻﺗﺼﺎﱄ ) Connectivity ( , واﻟﻨﺰﻋﺔ اﻟﺒﻴﺎﻧﺎﺗﻴﺔ , أي اﻟﺘﺤﻮﻳﻞ إﱃ ﺑﻴﺎﻧﺎت , ) Datafication ( 4 . ﱠﻜ َﺗَﺸ ﻞ ﻣﻨﻄﻖ وﺳﺎﺋﻞ اﻹﻋﻼم اﻟﺘﻘﻠﻴﺪﻳﺔ ﺗﺪرﳚﻴ © ﺎ ﰲ اﳌﲈرﺳﺔ ﻣﻦ ﺧﻼل ﱢك د اﳉﺪار اﻟﻔﺎﺻﻞ ﺑﲔ اﻹﻋﻼم واﻹﻋﻼن , وﺑﲔ اﻷﺣﺪاث واﻟﺮأي , وﺑﲔ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺔ ﻋﻤﻮﻣﻴﺔ وﺑﻴﻊ ﺳﻠﻌﺔ. وﺗﻄﻮر ﻣﻨﻄﻖ اﳌﻴﺪﻳﺎ اﻻﺟﺘﲈﻋﻴﺔ ﺑﺎﻻﺳﺘﻔﺎدة ﳑﺎ ﱠﻛﺘﻪ د وﺳﺎﺋﻞ اﻹﻋﻼم اﻟﺘﻘﻠﻴﺪﻳﺔ إﺿﺎﻓﺔ إﱃ 1 - Chris Anderson et al., Post - Industrial Journalism: Adapting to the Present (New York: Tow Center for Digital Journalism, 2012), 76 . 2 - Andrew Chadwick, The Hybrid Media System, Politics and Power, (Oxford University Press, 2013), 23 3 - Virginie Sonet, “Enjeux méthodologiques de l’hybridation des pratiques: le cas de L’audiovisuel sur smartphone,” Les Enjeux de l’Information et de la Communication, no. 17/3A, (2016): 213 - 224, “accessed September 30, 2021”. https://bit.ly/3Ap01Vb. 4 - José van Dijck, Thomas Poell, “Understanding Social Media Logic,” Media and Communication, Vol. 1 , Issue 1, (2013): 2–14. “accessed November, 23, 2021”. https://bit.ly/3H1jEF9.
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