ﳐًﱪا ﻟﺘﻄﻮر اﳌﲈرﺳﺎت اﻟﻠﺴﺎﻧﻴﺔ واﳋﻄﺎﺑﻴﺔ أو ﱢﻜ ﺗﺸ ﻞ ﻣﺮﺣﻠﺔ ﻣﺘﻘﺪﻣﺔ ﻣﻦ اﻹﻧﺘﺎج ﻣﺎ ﺑﻌﺪ اﻟﺼﻨﺎﻋﻲ ﻟﻠﺼﺤﺎﻓﺔ ? ﺑﴫف اﻟﻨﻈﺮ ﻋﻦ اﻹﺟﺎﺑﺔ اﻟﺘﻔﺼﻴﻠﻴﺔ ﻋﻦ ﻫﺬه اﻷﺳﺌﻠﺔ , ﻳﻤﻜﻦ اﻟﻘﻮل : إن ﺣﻘﻞ اﻹﻋﻼم واﻻﺗﺼﺎل ﺷﻬﺪ اﻟﻜﺜﲑ ﻣﻦ اﳌﺤﺎوﻻت ﳌﺮاﺟﻌﺔ ﻧﻈﺮﻳﺎت اﻹﻋﻼم اﳌﻌﻴﺎرﻳﺔ اﻟﺘﻘﻠﻴﺪﻳﺔ ﰲ اﻟﺒﻴﺌﺔ اﻟﺮﻗﻤﻴﺔ , ﻣﺜﻞ : ﻧﻈﺮﻳﺔ ﺣﺎرس اﻟﺒﻮاﺑﺔ اﻹﻋﻼﻣﻴﺔ 1 , وﻧﻈﺮﻳﺔ وﺿﻊ اﻷﺟﻨﺪة 2 , وﻧﻈﺮﻳﺔ اﻟﺘﺄﻃﲑ اﻹﻋﻼﻣﻲ , وﻧﻈﺮﻳﺔ اﻻﺳﺘﺨﺪاﻣﺎت واﻹﺷﺒﺎﻋﺎت 3 , وﻟﻮﻟﺐ اﻟﺼﻤﺖ 4 , وﻧﻈﺮﻳﺎت اﻧﺘﺸﺎر اﳌﺒﺘﻜﺮات وﺗﻄﺒﻴﻘﻬﺎ ﻋﲆ وﺳﺎﺋﻞ اﻹﻋﻼم 5 , وﻧﻈﺮﻳﺔ اﻟﺘﻠﻘﻲ اﻹﻋﻼﻣﻲ 6 , وﻏﲑﻫﺎ. وﻳﺒﺪو أن ﺗﺸﻐﻴﻞ ﻫﺬه اﻟﻨﻈﺮﻳﺎت ﻛﺈﻃﺎر ﻟﻔﻬﻢ ﺗﻄﻮر اﳌﲈرﺳﺎت اﻹﻋﻼﻣﻴﺔ ﰲ اﻟﺒﻴﺌﺔ اﻟﺮﻗﻤﻴﺔ ﱂ ﳛﻆ ﺑﺈﲨﺎع اﳉﲈﻋﺔ اﻟﻌﻠﻤﻴﺔ. ﻟﺬا ﺳﻌﻰ اﻟﺒﺎﺣﺜﻮن إﱃ ﻓﻬﻢ ﻫﺬه اﳌﲈرﺳﺎت اﻧﻄﻼًﻗﺎ ﻣﻦ أﻃﺮ ﻧﻈﺮﻳﺔ ﳐﺘﻠﻔﺔ , ﻧﺬﻛﺮ ﻣﻨﻬﺎ : ﻧﻈﺮﻳﺔ اﳊﻘﻞ ) field The ( ﻟﺒﻴﲑ ﺑﻮردﻳﻮ ) Bourdieu Pierre ( 7 , اﻟﺘﻲ 1 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل : Joshua M. Scacco et al., “Digital divisions: Organizational gatekeeping practices in the context of online news,” The Official Research Journal of the International Symposium on Online Journalism, Vol. 5, no. 1, (spring 2015): 106 - 123. “accessed October 30, 2021”. https://bit.ly/3GVS0cM . 2 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل : Danka Ninkovic - Slavnic, “Agenda setting in the world of online news: New questions for new environment,” Communication and Media 11(36), (2016), “accessed November 17, 2021”. https://bit.ly/3rKnmMZ. 3 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل : ﻧﺼﺮ اﻟﺪﻳﻦ ﻟﻌﻴﺎﺿﻲ، " اﻟﺘﻔﻜﲑ ﰲ ﻋﺪة اﻟﺘﻔﻜﲑ، ﻣﺮاﺟﻌﺔ ﻧﻘﺪﻳﺔ ﻟﻨﻈﺮﻳﺔ اﻻﺳﺘﺨﺪاﻣﺎت واﻹﺷﺒﺎﻋﺎت ﰲ اﻟﺒﻴﺌﺔ اﻟﺮﻗﻤﻴﺔ " ، ﻣﺮﻛﺰ اﳉﺰﻳﺮة ﻟﻠﺪراﺳﺎت، 24 دﻳﺴﻤﱪ / ﻛﺎﻧﻮن اﻷول 2020 ، ) ﺗﺎرﻳﺦ اﻟﺪﺧﻮل 25 : أﻛﺘﻮﺑﺮ / ﺗﺸﺮﻳﻦ اﻷول (2021 ، https://bit.ly/3KDQ6iZ . 4 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل، ﻛﻤﺎل ﲪﻴﺪو " : اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ واﻟﻨﺸﺎط اﻟﺴﻴﺎﺳﻲ ﰲ اﳊﺮاك اﳉﺰاﺋﺮي : ﻣﻦ دواﻣﺔ اﻟﺼﻤﺖ إﱃ دواﻣﺔ اﻟﺘﻌﺒﲑ " ، ﳎﻠﺔ ﻟﺒﺎب ) ﻣﺮﻛﺰ اﳉﺰﻳﺮة ﻟﻠﺪراﺳﺎت، اﻟﻌﺪد 3 ، (2019 ، ص 49 - .99 5 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل : Pablo Boczkowski, Understanding the development of online newspapers: Using Computer - Mediated Communication Theorizing to Study Internet Publishing,” New Media & Society . Vol. 1, Issue 1, (1999): 101 - 126. “accessed October 30, 2021”. https://bit.ly/3GX6hWF. 6 - ﻧﺼﺮ اﻟﺪﻳﻦ ﻟﻌﻴﺎﺿﻲ، " ﻣﺎذا ﺑﻘﻲ ﻣﻦ ﻧﻈﺮﻳﺔ اﻟﺘﻠﻘﻲ ﻟﺪراﺳﺔ اﳌﻴﺪﻳﺎ اﻟﺮﻗﻤﻴﺔ؟ " ، ﻣﺮﻛﺰ اﳉﺰﻳﺮة ﻟﻠﺪراﺳﺎت، 23 ﻳﻮﻟﻴﻮ / ﲤﻮز 2021 ، ) ﺗﺎرﻳﺦ اﻟﺪﺧﻮل 15 : ﺳﺒﺘﻤﱪ / أﻳﻠﻮل (2021 ، .https://bit.ly/33J3Rwc 7 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل :
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