ﻟﻘﺪ اﺗﺴﻤﺖ اﻟﺒﺤﻮث اﻟﺘﻲ اﻋﺘﻤﺪت ﻋﲆ ﻫﺬه اﻷﻃﺮ اﻟﻨﻈﺮﻳﺔ , اﻟﺘﻲ ُﺗﻌﺪ ﺗﻘﻠﻴﺪﻳﺔ وُﺗﺼﻨﱠﻒ ﰲ ﺧﺎﻧﺔ اﻟﺒﺤﻮث اﻟﺘﻮاﻓﻘﻴﺔ , ﺑﺎﻧﺰﻳﺎﺣﻬﺎ ﻋﻦ اﻷﻣﱪﻳﻘﻴﺔ اﳌﺤﻀﺔ وﺗﻮﺟﻬﻬﺎ ﻧﺤﻮ اﳌﻌﺎﳉﺔ اﻟﻨﻈﺮﻳﺔ ﳌﻮﺿﻮﻋﺎت اﳌﻴﺪﻳﺎ 1 . وﺗﻀﺎف إﱃ ﻫﺬه اﻟﺒﺤﻮث ﺗﻠﻚ اﻟﺘﻲ ﺣﺎوﻟﺖ اﺳﺘﺨﺪام اﻟﻨﻈﺮﻳﺎت " اﳌﻌﺎﴏة " وﺗﻄﺒﻴﻘﻬﺎ ﻋﲆ اﳌﻴﺪﻳﺎ ﰲ ﺑﻴﺌﺔ اﻟﻮﻳﺐ , ﻣﺜﻞ : اﻟﱪاﻏﲈﺗﻴﺔ اﻟﺜﻘﺎﻓﻴﺔ 2 , اﻟﺘﻲ ﺗﻌﺘﻤﺪ ﻋﲆ اﻟﺪراﺳﺎت اﻟﻨﺼﻴﺔ ﻟﺘﺤﺪﻳﺪ ﻣﻌﺎﻳﲑ اﻻﺗﺼﺎل ﺑﻐﺮض ﺗﺸﺨﻴﺺ اﻟﻘﻴﻢ اﻟﺜﻘﺎﻓﻴﺔ واﻟﻜﻠﲈت اﳌﻔﺘﺎﺣﻴﺔ اﻟﻜﺎﺷﻔﺔ ﻋﻨﻬﺎ , وﻧﻈﺮﻳﺔ اﻟﺴﻴﻮﻟﺔ ﻟﻌﺎﱂ اﻻﺟﺘﲈع زﳚﻤﻮﻧﺖ ﺑﻮﻣﺎن ) Zygmunt Bauman ( ﻟﺪراﺳﺔ ﺳﲈت ﺳﻴﻮﻟﺔ اﻷﺧﺒﺎر ﻋﱪ اﳋﻂ 3 , وﻧﻈﺮﻳﺔ اﳌﻮاءﻣﺔ واﻟﻌﱪ ﻣﻴﺪﻳﺎ ) Transmedia ( ﻟﻠﺒﺎﺣﺚ ﻫﻨﺮي ﺟﻨﻜﻴﻨﺰ ) Henry Jenkins ( , واﻟﺘﻲ ﺗﻨﺺ ﻋﲆ اﻟﺘﻮﺟﻪ إﱃ إﻧﺘﺎج اﳌﺤﺘﻮﻳﺎت واﺳﺘﻬﻼﻛﻬﺎ ﺑﻄﺮﻳﻘﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻋﱪ ﳐﺘﻠﻒ اﳊﻮاﻣﻞ 4 , وﻧﻈﺮﻳﺔ اﻟﻔﻌﻞ واﻟﺸﺒﻜﺔ ) Network - Actor Theory ( 5 , اﻟﺘﻲ ﺗﺄﺧﺬ ﺑﻌﲔ اﻻﻋﺘﺒﺎر اﻟﻌﻨﺎﴏ اﳌﺎدﻳﺔ واﻟﺒﴩﻳﺔ ﰲ دراﺳﺔ اﳌﻴﺪﻳﺎ ﻋﻼوة ﻋﲆ اﳋﻄﺎﺑﺎت , واﻟﺘﻲ ﻗﺎل ﻋﻨﻬﺎ اﻟﺒﺎﺣﺚ رودﲏ ﺑﻴﻨﺴﻮن ) Rodney Benson ( : " إﳖﺎ ﺟﻌﻠﺘﻨﺎ ﻧﻌﻲ اﻷدوات اﻟﺘﻲ ﺗﻮﺟﺪ ﺑﻴﻨﻨﺎ , واﻟﺪور اﻟﺬي ﺗﻘﻮم ﺑﻪ ﰲ ﺗﺸﺤﻴﻢ ﻋﻼﻗﺎﺗﻨﺎ اﻻﺟﺘﲈﻋﻴﺔ 1 - Salaverría, “Digital journalism,” op, cit . 2 - Gabriel Barbulet, “Social Media: A pragmatic Approach: Contexts & Implicatures, 2nd World Conference on Educational Technology Researches,” Procedia, Social and Behavioral Sciences, no. 83, (July 2013): 422 - 426. 3 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل : Karlsson, “Charting the liquidity of online news,” op, cit. 4 - Salaverría, “Digital journalism,” op, cit. 5 - اﻧﻈﺮ ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل : Ursula Plesner, “An actor - network perspective on changing work practices: Communication technologies as actants in newswork,” Journalism 10 (5), (2009): 604 - 626, “accessed October 5, 2021”. https://bit.ly/32qPITO.
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