- اﺧﺘﻼف ﳏﺘﻮى وﺗﻜﻮﻳﻦ اﻟﺒﻴﺌﺔ اﻟﺮﻗﻤﻴﺔ اﳉﺪﻳﺪة ﻋﻦ ﳏﺘﻮى ﺑﻴﺌﺔ وﺳﺎﺋﻞ اﻹﻋﻼم اﻟﺘﻘﻠﻴﺪي ; إذ ﺗﺘﺴﻢ ﺑﺎﻟﺘﻐﲑ واﻟﺘﺠﺪد ﺑﺎﺳﺘﻤﺮار ; اﻷﻣﺮ اﻟﺬي ﻳﺜﲑ إﺷﻜﺎﻟﻴﺔ ﻟﻠﺒﺎﺣﺜﲔ ﻓﻴﲈ ﳜﺺ ﲢﺪﻳﺪ واﺧﺘﻴﺎر وﺣﺪات اﻟﺪراﺳﺔ , ﻻﺳﻴﲈ ﻓﻴﲈ ﻳﺘﻌﻠﻖ ﺑﺈﻋﺎدة ﺗﻄﺒﻴﻖ اﺧﺘﺒﺎر اﻟﺼﺪق واﻟﺜﺒﺎت ﻟﻌﻴﻨﺔ اﻟﺒﺤﺚ 1 . - ﺻﻌﻮﺑﺔ اﻻﻋﺘﲈد ﻋﲆ اﳌﻮاد اﻹﻋﻼﻣﻴﺔ واﳋﱪﻳﺔ اﻟﺘﻲ ﻳﺘﻢ ﻧﴩﻫﺎ ﻋﱪ اﻟﺸﺒﻜﺎت واﳌﺪوﻧﺎت ﻟﺪراﺳﺘﻬﺎ , ﻷﳖﺎ ﱂ ﺗﻌﺪ ﺗﻘﺘﴫ ﻋﲆ ﻧﻘﻞ اﻷﺧﺒﺎر واﳌﻀﺎﻣﲔ ﻛﲈ ﻫﻲ ﺑﺴﺒﺐ ﺧﺎﺻﻴﺔ اﻟﺘﻌﻠﻴﻘﺎت اﻟﺘﻲ ﱢﲑ ُﺗﻐ ﻣﻦ اﳌﺤﺘﻮى , وﺗﻨﺎﻗﻠﻬﺎ ﺑﲔ اﳌﺴﺘﺨﺪﻣﲔ ﻣﻦ ﺧﻼل اﳊﻮارات اﻟﺘﻲ ﺗﺪور ﺣﻮل ﻫﺬه اﳌﻀﺎﻣﲔ , واﻟﺘﻲ ﻻ ﻳﻤﻜﻦ اﻻﻋﺘﲈد ﻋﻠﻴﻬﺎ ﻣﺎدة ﻣﺘﺸﻌﺒﺔ ﻟﻠﺘﺤﻠﻴﻞ. - ﺻﻌﻮﺑﺔ ﱡﻜ اﻟﺘﺤ ﻢ ﰲ ﳏﺘﻮى اﻟﺒﺚ اﳌﺒﺎﴍ اﻟﺬي ُﺗﺘﻴﺤﻪ اﻟﺒﻴﺌﺔ اﻹﻋﻼﻣﻴﺔ اﻟﺮﻗﻤﻴﺔ ﻋﱪ ﺷﺒﻜﺎت اﻟﺘﻮاﺻﻞ اﻻﺟﺘﲈﻋﻲ ﳌﺴﺘﺨﺪﻣﻴﻬﺎ ﻣﺒﺎﴍة ﻣﻦ ﺣﺴﺎﺑﺎﲥﻢ اﻟﺘﻲ أﺿﺤﺖ ﻣﺘﺎﺣﺔ ﻟﻠﺠﻤﻴﻊ , وﺳﻤﺤﺖ ﳍﻢ ﺑﺎﻟﺘﻌﻠﻴﻖ وإﺿﺎﻓﺔ اﻟﺮﻣﻮز اﻟﺘﻌﺒﲑﻳﺔ أﺛﻨﺎء اﻟﺒﺚ. وﻳﻤﻜﻦ ﺣﻔﻆ اﻟﺒﺚ اﳌﺒﺎﴍ إﱃ ﻓﻴﺪﻳﻮ ﻋﺎدي ﻳﺴﺘﻄﻴﻊ اﳌﺸﺎﻫﺪون ﻣﺘﺎﺑﻌﺘﻪ ﰲ أي وﻗﺖ ; إذ ﻗﺎﻣﺖ ﴍﻛﺔ " ﻣﻴﺘﺎ " ﺑﺈﺑﺮام ﻋﻘﻮد ﻣﻊ أﻛﺜﺮ ﻣﻦ 140 ﴍﻛﺔ إﻋﻼﻣﻴﺔ وﻣﺸﺎﻫﲑ ﻹﻧﺸﺎء ﻣﻘﺎﻃﻊ ﻓﻴﺪﻳﻮ ﳍﺬه اﳋﺪﻣﺔ 2 . - ﻻ ﱢ ﺜ ﻳﻤﻞ ﻣﺴﺘﺨﺪﻣﻮ ﺗﻄﺒﻴﻘﺎت وﺷﺒﻜﺎت اﻟﺘﻮاﺻﻞ اﻻﺟﺘﲈﻋﻲ ﲨﻴﻊ اﻟﺴﻜﺎن , ﻟﺬﻟﻚ ﻗﺪ ﺗﻮﺟﺪ ﲢﻴﺰات وﺻﻌﻮﺑﺎت ﰲ اﻟﻨﺘﺎﺋﺞ اﻟﻌﺎﻣﺔ ﻟﻠﺪراﺳﺎت إﻻ إذا ﻛﺎن اﻟﱰﻛﻴﺰ ﻋﲆ ﳎﻤﻮﻋﺔ ﻧﺸﻄﺔ ﻣﻌﻴﻨﺔ وﻋﲆ ﻣﻨﺼٍﺔ ﻣﺎ 3 . 1 - Natalie Stroud, Vanessa Higgins, "Content analysis", academia, (2009), "accessed April 4, 2022". https://bit.ly/3STQpKJ. 2 - Ritzchelle Belenzo, Kriz Valmoria, A Comparison of the Uses and Effects of Facebook Live by Rappler, Philippine Daily Inquirer and ABS - CBN News, (Unpublished Thesis, University of the Philippines College of Mass Communication, 2017), 3. 3 - Derek Ruths, Jürgen Pfeffer, "Social sciences. Social media for large studies of behavior," Science, Vol. 346, Issue. 6214, (2014): 1063 - 1064.
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