realtor | writer | speaker
Michelle Serafini Coastal Real Estate Sales
Architectural + Historic Homes Trust + Probate Sales Second + Vacation Homes Relocation + Senior Move Specialist Investment Properties Seller + Buyer Representation
THE VIEWS, THE VISTAS, THE RHYTHM OF THE OCEAN CREATE THE ESSENCE OF SAN DIEGO’S LIFESTYLE. MICHELLE CALLS IT REAL ESTATE THE COASTAL WAY .
Meet Michelle
As a Founding and Principal Agent in the La Jolla office, Michelle knew when she aligned her real estate practice with Compass, she was joining the most talented group of entrepreneurial agents in the country. She has been a consistent top producing agent in San Diego for over two decades. Her clients trust and rely on her because of her knowledge, energy, discretion, and integrity. She understands that buying or selling a property is often one of the most important financial decisions a person will make. It can lay the foundation for a person's future. Michelle excels at the negotiating table, navigating even the most challenging situations with grace and ease. Central to her success is her dedication to her clients. With an uncanny ability to connect professionally and personally, she is her clients' greatest advocate, always keeping the clients’ interests top of mind. Michelle is an expert in marketing, design, architecture, and strategy. With a professional background in business, marketing and public relations, her clients benefit from her unique and exceptional strategies that she employs in the sales and purchasing of properties.
Fun Facts About Michelle
Avid Traveler Writer + Speaker Published Author- Getaway Home Loves Snorkeling + Ocean Swimming Brit Box Binge Watcher Drives a Convertible Loves Cooking for Family + Friends
There’s an old saying that real estate is all about location, location, location.
To Michelle it is all about location, location, coastal!
michelle_serafini
DRE 01411969 858.829.6210 michelle.serafini@compass.com
16 Year Recipient
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License # 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Who You Work With Matters.
A Glimpse at the Practice
21+ years of experience
300+ homes sold in San Diego
Over 80% of Michelle’s business comes from referrals, past clients + professional connections globally
$600+ million in sales
WHEN YOU WORK WITH MICHELLE AS PART OF COMPASS, YOU ARE WORKING WITH THE #1 INDEPENDENT REAL ESTATE BROKERAGE IN THE COUNTRY
Compass is the largest independent brokerage in the United States by Gross Transaction Value (according to RealTrends, 2019). Gross Transaction Value is defined as the total dollar value of transactions closed by agents on the Compass platform and is reflective of the partnership with Pacific Union and Alain Pinel.
What her clients have to say.
I n reviewing the beautiful marketing materials, something struck me. Your marketing strategy reminds me of warfare. You bombard prospective buyers into submission! Your arsenal of weapons includes some in common with warfare (drones, target market, persuasion, etc.). You should add the title “General” to your business cards!
JIM + MARTI | BUYERS + SELLERS | PB
As an attorney and serial real estate investor, I have nothing but kudos to say about working with Michelle. When I was relocating back to the mainland from Hawaii, Michelle was able to focus my search, gave me professional advice on areas, neighborhoods and pricing. She guided me through the process effortlessly which was incredibly important since I was in Hawaii during the entire escrow. When it came time for my son and daughter-in-law to buy a home, Michelle was our first call. She secured and prevailed in a multiple offer situation and negotiated a fantastic home in the perfect neighborhood for my two grandchildren in Poway.
When you think of real estate, think of Michelle.
PETER | SELLER + BUYER | LA JOLLA + POWAY
Michelle was a pleasure to work with. She helped get our house sold and coordinated for an easy move into our new home. We love our new home. And Michelle was instrumental in helping us find a house we love.
DAVID + RACHAEL | SELLLERS + BUYERS | CARMEL VALLEY
We have worked with Michelle a few times, both as sellers and buyers, over the past several years. She is very ethical and puts the interests of their clients first. We were in a situation last year where we were in and out of escrow for various reasons on a couple different properties. She stuck by us and never once expressed an ounce of frustration with us. She knew how important it was for us to find the right property for our family. Michelle works extremely hard on behalf of her clients and is very knowledgeable of local markets. In an era where there seems to be an endless number of real estate agents, it is important to work with one who has integrity, experience, and good relationships with the other local agents. I credit us getting our house last year to Michelle's reputation in the real estate community. I would highly recommend them for your real estate needs without reservation.
ERIK & AMANDA | SELLERS + BUYERS | LA JOLLA
Michelle first helped us when we had to sell my dad's house in La Jolla after he passed away. She was so wonderful to work with during this trying time that we asked her help in finding a home for ourselves. All through both processes she was always ready when we needed her and offered suggestions that we hadn't thought of. And she always had a pleasant and calm demeanor with a touch of humor and endless patience. We highly recommend her.
GAIL | SELLER & BUYER | LA JOLLA & MISSION HILLS
Michelle and her group are defined in three words: First Class Professionals. They not only met but exceeded every expectation we had. Everything they promised to do, they did. They were always available, proactive, prompt, creative, and professional. Their marketing was first-rate and widespread. They made the sale of our home easy and found the perfect buyers in a remarkable time. We will use them again.
BILL + GLENNA | SELLERS & BUYERS | LA JOLLA
Every sale has a story. Ask me about the story.
Casa 10 | La Jolla Reimagined mid-century home
Casa Bahia | Crown Point Spanish architecture, lifestyle location
A coastal lifestyle residence The Beach Home | Bird Rock
Villa Delfino Oceanfront in La Jolla
La Jolla Shores The relocation from Hawaii
The Family Home The story of a growing family
MY APPROACH + STRATEGY
Selling Your Home
Unmatched Experience With hundreds of transactions under my belt and deep market insight, my clients experience a seamless real estate experience. I’ll forecast potential issues, ensuring fewer surprises, fewer hassles, and fewer distractions. The result...a successful real estate sale. Proactive Preparation Experience matters. Anyone can look at stats, but pricing accurately takes having the skill to interpret the market date and analyze it to ensure your property is positioned to sell in the least amount of time at the highest market value. To achieve this, I’ll provide guidance on updates needed, renovations and inspections recommended to prepare your property for sale. Then our staging team and I photo-stage your property. Lastly, our professional marketing group will work with me to shine the best light on your property asset! Strong Social Presence While a strong local presence is critical, real estate professionals must leverage their online presence more than ever before. We pride ourselves on being on the cutting edge. With the support of Compass, my digital marketing garners optimal visibility.
Selling Your Home
Matchless Marketing Your home is special, and the way it is presented should reflect its distinctiveness. With powerful storytelling and beautiful design at the core of my marketing approach, your property will presented in the best possible light including professional use of photography and videography. The result is an unforgettable first impression that makes your home stand out among the competition. Proper Positioning We use world-class photographers and videographers to highlight your home’s best features and attract more buyers. ‘Coming Soon’ campaigns create pre-market buzz, followed by printed materials, database marketing, online promotion, paid advertising and event marketing. Maximizing exposure through syndication, we also reach potential buyers on Facebook, Instagram, LinkedIn, YouTube, and Twitter through paid and organic posts. Communication You will receive feedback from showings in real time, along with reports on market trends and digital campaign activity. Known as an effective negotiator, I am relentless in getting you the best possible result. With a deep understanding of nuanced neighborhood conditions combined with seasoned negotiation tactics, I focus on results. Ultimately, myself and my team will oversee every detail of the closing process to guide you to the finish line.
Getting Your Home Ready to Sell
Your home only has one chance to make a great first impression. With my background in marketing I guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers. Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates: 71% 118%
Return on investment for new wood floors**
Return on investment for minor kitchen upgrades*
BEFORE
AFTER | KITCHEN UPGRADES
AFTER | NEW WOOD FLOORING
BEFORE
*2022 Cost vs. Value Report, Remodeling Magazine (remodeling.hw.net/cost-vs-value/2022) **2022 Modeling Impact Report, National Association of Realtors (cdn.nar.realtor/sites/default/files/documents/2022-remodeling-impact-report-04-19-2022.pdf)
Compass Concierge at Work A Concierge Case Study | Mount La Jolla
25 3x Days on market
Return on $30K Concierge funds
BEFORE
AFTER "My client was able to maximize the return on a rental property that the tenants had really lived in for several years by using Compass Concierge. My seller was grateful to have had Concierge as a resource to be able to make the improvements needed to sell their property at a higher value."
SELLERS | MOUNT LA JOLLA | 2022
The Power of Photography Beautiful photography is one of the most powerful tools for selling your home. I deploy best-in-class
photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity Timing of Buyer Activity
Peak Activity
A property receives the most traffic within the
first few weeks of hitting the market.
It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
0
1
2
3
4
5
6
7
Number of Weeks
Attracting Buyers Using Competitive Pricing
Percentage Over Market Value
Percentage of Buyers
15% 20%
10%
30%
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price
5%
50%
0%
95%
for your property to generate the most
activity and offers early on before buyers move on to newer listings.
If the asking price is too high, then the property appeals to fewer buyers.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
Our Exclusive Pre-Marketing Advantage Private Exclusive Coming Soon
A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared — while still getting exposure to top agents at Compass. compass.com/private-exclusives
Compass Coming Soon gives us valuable opportunities to market your property while building anticipation among potential buyers and pressure-testing our pricing strategy — all without accruing days on market. compass.com/coming-soon
2–3x
More views by consumers and agents*
7%
Fewer days on market vs. listings that go straight to active**
~19%
More traffic at an open house***
Data refers to a comparison between MLS and Compass Coming Soon listings vs. listings that go straight to active. *Viewership sourced via Compass.com 1/2020–8/2020.
Compass Coming Soon and Private Exclusives are subject to local MLS restrictions and not available in all markets. Local policy definitions may restrict how Private Exclusive listings can be shared between agents, even within the same brokerage. Where the programs are available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results.
**Days on market sourced via Compass.com 1/2020–7/2020. ***Open house traffic sourced via Compass.com 1/2020–9/2020.
Engaging Open Houses Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
53%
Of homebuyers attend an open house during the home shopping process*
45%
Of open houses have been virtual since the launch of our virtual open house tool**
*Zillow Group Consumer Housing Trends Report, 2022 survey data **Compass Livestream: Virtual Open House vs In-Person Open House. 6.1.2020–8.31.2020.
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, my marketing collateral effectively communicates your property’s story and attracts more potential buyers.
SOCIAL MEDIA
FLYER
EMAIL BLAST
POSTCARD
Reach more prospective buyers with intelligent digital advertising. By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, I can generate demand to sell your home faster, and we meet potential buyers where they are, online.
FACEBOOK VIDEO AD
INSTAGRAM IMAGE AD
Proprietary Targeting Optimized Performance Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users. Compass tracks and measures the results of every campaign which allows for continued optimization.
Everyone gets a first impression... Compass gets billions.
Annual unique international users on compass.com** 250M+ 1.4M+ 105B+ Annual website and social media impressions* 2021 PR Impressions***
Our website drives international buyers to homes like yours through curated presentation and artificial intelligence. International Reach
Media Reach
Digital Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Our digital footprint attracts potential buyers to your listing.
*Sourced via Sprout Social and Google Analytics, 1.1.2020– 12.31.2020. **Sourced via Google Analytics, 1.1.2020– 12.31.2020. ***Sourced via Meltwater, 1.1.2021–12.31.2021.
Sharing Your Home Globally Instantaneously reach millions of potential international buyers on a vast network of trusted sites. In addition to syndication, I am a Certified International Property Specialist and leverage international agent connections when marketing my listings.
307M+ Annual international buyers reached*
50+
Countries your home syndicates to*
96+
International portals your home syndicates to*
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s international
and luxury networks.
A network of top real estate agents ready to bring you your buyer. $230B+ 2022 Gross Transaction Value* 72 28K+ Markets Agents**
*Gross Transaction Value is the sum of all closing sale prices for homes transacted by agents on the Compass platform. We include the value of a single transaction twice when our agents serve both the home buyer and home seller in the transaction. This metric excludes rental transactions. **Agents are defined as all licensed agents on the Compass platform as of 6/2023.
Giving Back to Our Communities Compass Cares empowers agents to support meaningful causes right where it counts most — in our local community. Michelle serves on the Board of Directors for St. Germaine Children’s Charity as VP of Publicity and was the past VP of Underwriting and Sponsorships. She is also involved in the La Jolla Historic Society, a supporter of the New American’s Museum and a supporter various charities and non-profits that support education, the arts and children’s causes.
100%
Of transactions contribute to a donation in your community*
$4.7M
Donated to strengthen our communities to date*
2,650+
Organizations supported*
compass.com/compass-cares
*Data is from March 2019 through May 2021 for all Compass markets.
My Lens on Real Estate
Real estate is business, not reality tv. I am a strategist, a planner, and an executor. I block time for you, and simplify the process so you can focus on the things that really matter as you prepare for your move. You’ll always know the facts. I’m accessible, responsive, and honest. With straight talk at each and every step of the transaction, the candid advice inspires a different kind of client relationship — one built on trust. I take my fiduciary responsibility in representing my clients seriously. By empowering you to make the best possible choice consistent with your personal goals — even if that means counseling you to through tough negotiations or terminating a deal — I am there with you every step of the way. People refer to me as a savvy strategist, skilled negotiator. artful marketer. My real estate practice is just that — a practice, my profession. Successful outcomes are a direct result of experience and training. My team works tirelessly for our clients. A little levity goes a long way. Every real estate transaction has some bumps, but it’s how we deal with those bumps that matters. My team will will always be here to support you. Whether its been one month, or years since we have worked together, consider me a lifelong resource.
YOUR TRUSTED ADVISOR,
AGENT | MARKETER | STORYTELLER | STRATEGIST | ALL AROUND GO-TO FOR REAL ESTATE NEEDS
MICHELLE SERAFINI YOUR TRUSTED ADVISOR
AGENT | MARKETER | STORYTELLER | STRATEGIST | ALL AROUND GO-TO FOR REAL ESTATE NEEDS
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