2025 Baby2Baby Annual Report

Baby2Baby’s Initiative to Combat The Maternal Health Crisis

PROGRAM EXPANSION

Baby2Baby’s initiative to combat the maternal health crisis continues to be one of our most important programs. The goal is to address the mental health struggles of new moms who cannot afford the critical items that they desperately need for their babies. Our Maternal Health & Newborn Supply Kits contain items that are vital for the well-being of both mother and baby including diapers, wipes, hygiene products, breastfeeding supplies, postpartum care and educational resources. US maternal mortality rates more than doubled in the last 20 years, disproportionately impacting Black mothers, and mental health is now the leading cause of maternal mortality in this country. In 2025, with the help of Huggies and Merck for Mothers, we expanded this initiative to 15 states, reaching 30,000 moms and 30,000 babies since the program's launch.

Alabama Arkansas California Florida Georgia

Louisiana Mississippi New Jersey New Mexico New York

Pennsylvania South Carolina Tennessee Texas Virginia

BABY2BABY 2025 ANNUAL REPORT

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