2025 Baby2Baby Annual Report

MESSAGE FROM CO-CEOS

In the last 14 years, Baby2Baby has distributed over a half a billion essentials to families in need across the country. Diapers have always been the number one item we distribute as a shocking 1 in 2 families in this country struggle to afford them. We developed our own diaper manufacturing system so we can make them for 80% less than retail, allowing us to distribute 250 million diapers – more than any organization of our kind. Disaster relief continues to be our fastest growing program at Baby2Baby. Our team has responded to the specific needs of children in over 100 disasters including hurricanes, floods and tornadoes, and the devastating Los Angeles fires have become our largest response to date. We have worked with over 560 partners across LA spanning schools, emergency evacuation shelters, resource centers and state agencies in order to reach the most vulnerable families. In total so far, we have distributed over 35 million emergency supplies including diapers, food, formula, water, clothing, blankets and hygiene products to children and families impacted by these horrific fires. We are focused on long term recovery and committed to serving this city and its children for months and years to come. Our initiative to combat the maternal health crisis continues to grow. Baby2Baby’s Maternal Health & Newborn Supply Kits contain items that are vital for the well-being of both mother and baby including diapers, wipes, hygiene products, breastfeeding supplies, postpartum care and educational resources. This year we announced a historic $9 million grant from New York State to provide a kit to every mother giving birth on Medicaid across the state next year, which is 100,000 moms. Baby2Baby marked this momentous step forward by lighting up the Empire State Building. Even in our proudest moments, we remember that we have 10 million children on our waitlist who need access to the critical items we provide, and together we know we can get there.

Thank you for your continued commitment to our mission,

Co-CEOs Norah Weinstein & Kelly Sawyer Patricof

BABY2BABY 2025 ANNUAL REPORT

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