Foundation Year available – see pages 58-63 for full details Global Opportunities available † Work Placement or Internship Opportunities available International Students foundation programme available Welsh Scholarships/Bursaries available IN THE UK 17 TH STUDENT VOICE (National Student Survey 2022)
MARKETING BAY CAMPUS
Can you picture yourself working for a multinational marketing agency or for a household name? This degree will make you stand out with the dynamic and creative skills required to manage marketing on a global, national or local level.
In year one of our BSc Marketing degree you will develop a core foundation in business management and marketing. In the following years, you will specialise in marketing- specific modules and have the chance to explore elective modules from other business disciplines. You will learn to think critically and make well-informed strategic marketing decisions with impact in the real world. We have developed the course structure and content in line with the Chartered Institute of Marketing (CIM) and, through lectures, tutorials and one-to-one meetings, you will absorb the expertise of the academic staff. Undertaking a Year in Industry provides the perfect opportunity to gain real-world industry experience, making you an attractive candidate for jobs after graduating. Alternatively, studying a Year Abroad can open up opportunities to experience new cultures, helping you develop as a person, professionally and personally.
TYPICAL MODULES INCLUDE: Year 1
• Enterprise and Creativity: Entrepreneurship in Practice • Managing People • Marketing • The Global Context of Organisation Year 2 • Consumer Behaviour • Digital Marketing • International Marketing • Strategic Marketing Planning Year 3 • Application Development
Detailed entry requirements and course features available on the Course Reference Grid (page 162) †
Typical Offer: ABB- BBB
BSc Honours ▲ Business Management (Marketing) ♦ Business Management (Marketing) (with Year Abroad / Year in Industry) ♦ Business Management (Marketing) (with Foundation Year) ▲ Marketing ♦ Marketing (with Year Abroad / Year in Industry) ♦ Marketing (with Foundation Year) ▲ 3 YEAR ♦ 4 YEAR For individual UCAS course codes please visit the course web page You may also want to consider: There is also an option to study marketing under the BSc Business Management (Marketing) pathway. Please see page 75 for further details
• Marketing Research • Services Marketing • Social Media Marketing
FUTURE CAREERS: • Brand Manager • Management Consultant • Marketing Manager • Media Buyer • PR Account Executive
Accreditations include:
Course structure has been developed in line with the CIM Certificate in Professional Marketing and Diploma in Professional Marketing.
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