Swansea University 2024 Undergraduate Prospectus

TEACHING QUALITY (Times Good University Guide 2023) IN THE UK 1 ST COMMUNICATION AND MEDIA STUDIES

PUBLIC RELATIONS AND MEDIA

SINGLETON PARK CAMPUS

Studying a Public Relations and Media degree with us will equip you with the skills needed for a successful career in this exciting field. Our degree is accredited by the Chartered Institute of Public Relations and is taught by experienced industry professionals and leading academics.

Foundation Year available – see pages 58-63 for full details Global Opportunities available †  Work Placement or Internship Opportunities available International Students foundation programme available Welsh Scholarships/Bursaries available

You will develop creative skills to manage digital media campaigns and direct strategic, international communications. You can also study distinct pathways in digital and practical media, film and journalism. You can discover how public relations is important for the success of all companies, and learn about the benefits of developing lasting relationships with other companies and professionals, including news reporters, advertisers and marketers, media practitioners and politicians. A work placement will give you first-hand experience of PR and media, and you can also spend a year in industry. TYPICAL MODULES INCLUDE: Year 1 • Delivering and Decoding the News • Introduction to Film Studies • Introduction to Media Communication • Introduction to Media History • Public Relations: Strategic Communications

Modiwlau cyfrwng Cymraeg (Welsh-medium modules) • Cyflwyniad i Astudiaethau Ffilm • Cysylltiadau Cyhoeddus: Cyfathrebu Strategol • Sgiliau Cyfryngau Allweddol Year 2 • Digital Public Relations Campaigning and Propaganda • Introduction to Film Production • Public Relations Theory • Theorising the Media Modiwlau cyfrwng Cymraeg (Welsh-medium modules) • Cyfathrebu Digidol • Datblygiad Proffesiynol: Paratoi ar gyfer Gwaith • Sgiliau Cyfryngau Ymarferol Year 3 • Dissertation • Media and Communication Internship • Strategy, Marketing and Branding • Writing for Radio and Screen Modiwlau cyfrwng Cymraeg (Welsh-medium modules) • Creu Cynhyrchiad Aml-Blatfform • Paratoi ar gyfer y Traethawd Hir • Traethawd Hir

Detailed entry requirements and course features available on the Course Reference Grid (page 162) †

Typical Offer: BBB

BA Honours ▲ Public Relations and Media ♦ Public Relations and Media (with Year Abroad / Year in Industry) ♦ Public Relations and Media (with Foundation Year) ▲  Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations) ♦  Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (gyda Blwyddyn Dramor / gyda Blwyddyn mewn Diwydiant) (Welsh, Media and Public Relations) (with Year Abroad / Year in Industry) ▲ 3 YEAR ♦ 4 YEAR For individual UCAS course codes please visit the course web page

FUTURE CAREERS: • Advertising • Business • Digital Marketing • Journalism • PR and Marketing • Publishing • TV and Radio

Accreditations include:

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