4. CHALLENGE FOUR:
DIGITAL TRANSFORMATION
Being inventive is our fourth core value and at the heart of our communication style and approach to marketing. THE BENEFITS OF DIGITALISATION While we are identifying challenges, digitalisation does have its place in the hiring world and to list it as a challenge alone would be a disservice to the potential opportunities. The smooth lining of the search and selection processes through digital channels such as phones, email, social media and company websites has revolutionised the hiring industry. These tools, when
ARE YOU BEING HUMAN? Automated recruitment has made many stages of the search and selection process simpler and quicker, but direct and human communication is still highly valued , especially with senior search recruitment. 50% of job seekers still prefer human interaction when job hunting . 45% of those said the online process felt dehumanised (Elite Magazine). Charlotte Rush, Operations & Marketing Director at MRG explains that “one must be careful not to lose our sense of customer experience with the rise of digital enablement and automation. The difference between an average search consultant and a great one is how they personally interact with their customers and use tools to better approach the customer journey.” In so many industries nowadays we have lost The problem with digitalisation is everyone is doing it, but not everyone is doing it well. The digital approach should be unique and inventive to stand-out and attract the best candidate. The communication style should be engaging, personalised and segmented. This is especially key for senior level recruitment. An email blast ‘scattergun’ approach to a database of mostly, but not all, relevant candidates is a big no in the executive search business. the sense of customer service. ARE YOU BEING INVENTIVE?
In my opinion some organisations still do not realise the power of good marketing and how it is intrinsically linked to sales. Data is invaluable and brand is so vitally important in competitive markets. You also need engaging content to set you apart from the crowd. For me, the most successful marketing campaigns are those that are subtle and appeal to find a solution for the challenges that your audience are faced with. Business owners that appreciate that marketing is the driving force and embrace the value of a brand are those leaders that I believe will ultimately have more successful businesses. Charlotte Rush, Marketing & Operations Director, MRG
The stronger those (digital) approaches get, the less reliant on a single source, such as job boards, recruiters will have to be. Growing an audience, making connections, forming and nurturing relationships, will all help to build instant access to people Wave
used correctly, save time, money and grant access to candidates on a global scale. Also, for the candidate, they too see the benefits of digital tools with two-thirds of UK job-seeking adults (64%) believing video interviews have had a positive impact on the hiring experience and two-fifths (41%) thinking that companies who use automation in the recruitment process are making securing a role easier. Nearly half (48%) say video interviews make them feel more confident and that they can present a better version of themselves (Elite Magazine). A hybrid approach combining both human and digital touchpoints must be the tactic for senior-level recruitment to be successful.
10
11
Made with FlippingBook - professional solution for displaying marketing and sales documents online