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THE HERO I N S I DE R LEADERSHIP Comes Down to Understanding How Others Communicate
www. yol of sky l aw. com (305) 702-8250 OCTOBER 2018
FROM THE
Yolofsky Office
October is a special and notable month. For starters, Happy Birthday, Mom! Thank you for everything you’ve done. Speaking of Mom, and women in general, October is breast cancer awareness month. Thus, the color pink will be worn throughout the country. From ribbons and shirts to cleats and socks — so many things turn pink. This disease has become too prevalent. Two years ago, my wife was diagnosed with stage 3 breast cancer after receiving a clean bill of health just six months earlier. Today, she is 100 percent cancer-free! Now we are both strong advocates for women to get tested and evaluated for breast cancer markers early and often. Here’s the opportunity to be a hero to YOUR family. Go encourage the women in your family to get tested and follow up with their physician.
With the rapid rise in leadership training and development of best practices, the opportunity to learn effective leadership skills is at the fingertips of anyone who wants it. Books, podcasts, and training seminars are just a few of the training mediums used, but even with the considerable amount of information available, leaders everywhere continually fall short in one significant aspect: Leading others is not about fitting your team members into your management style; it’s about you fitting into theirs. There’s a common belief that to be a great leader in business you need to have a plethora of skills and an even more substantial breadth of knowledge. But this rationale couldn’t be further from the truth. Leadership isn’t about knowing every detail about your industry, and it certainly isn’t about being the best at your job. To be an effective leader, you need to help others achieve their goals. Leading in a style that meets the needs of your team doesn’t come naturally to most people, and that’s why a great leader is so valuable. They are capable of adapting to meet the needs of those they lead. It’s a multifaceted objective that requires a lot of emotional intelligence and a willingness to collaborate. While there are many strategies to help leaders understand how to lead others properly, communication is the most important part. In many instances, someone is placed in a leadership role because they have a distinct personality and skill set. Those who climb the ladder are often strong-willed and communicate in a particular way. The biggest mistake leaders make is trying to communicate in a way the people they are leading don’t fully understand. To provide an example, let’s use the fictional people Natalie and Larry. Natalie is in a leadership role at her company where she manages a small team of people. Larry works under Natalie and communicates with her on a daily basis. Natalie is a nose-to-the-
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The onus for this communication adaptation is strictly on the leader. It’s not Larry’s responsibility to adjust his communication style to meet the needs of Natalie. This doesn’t mean that there should be an expectation for Larry to communicate however he wants, but leaders are in their roles because they are trying to help others achieve their goals. If Larry is shutting down because Natalie can’t understand how to communicate with him, then he’ll never grow or find the success he desires. you need to change who you are for every person you work with. In actuality, nothing will confuse your team more than wondering which personality their leader will adopt. You need to be your authentic self but develop the skills to achieve effective communication for your teams. By finding a common point of connection and learning to be more multifaceted in your communication skills, you’ll find greater success in leadership. From there, it’s all about how you deal with success and how you give praise. The most common misconception about this idea is that to lead in the style of others means
grindstone person who values a good work ethic and is very task-oriented. Much of her leadership training has been centered around understanding the emotional complexities of others, and she’s been making significant progress. Larry is a creative person with an innate ability to connect with others and produce quality work. His weakness is meeting deadlines, and his training is also progressing. For Natalie to effectively communicate with Larry, she has to understand how he will be most receptive to feedback. Natalie’s natural communication style is straightforward. She doesn’t beat around the bush, but jumps right in with specific comments based on what she sees. Larry does not respond well to this style of communication. He needs to be understood, know that he’s valued, and encouraged on how he can do better. Without Natalie adapting her communication style to meet Larry’s needs, she will never get through to him. Even worse, if Natalie gives critical feedback to Larry, there’s a potential he will shut down, and his morale will take a nosedive.
Marketing Horror Stories A Lesson in What Not to Do
KFC AND HOOVER CAN’T DO MATH A shocking number of companies hold giveaway promotions without calculating exactly how much they will cost. Here are a few examples. • Back when “Oprah”was the biggest show on television, KFC ran an ad offering a free two-piece chicken meal with two sides and a biscuit for anyone who went to their website and downloaded a coupon. Over 10.5 million coupons were downloaded, and KFC had to give away $42 million in free food. • In the 1990s, Hoover Company in the United Kingdom offered two round-trip plane tickets with the purchase of a vacuum. Unfortunately, even in the ‘90s, most vacuums were still cheaper than plane tickets, and Hoover lost 50 million pounds in what remains the biggest promotional disaster ever. CARTOON NETWORK CAUSES A BOMB SCARE Guerrilla marketing can create valuable word of mouth — think about the success of the movie “It” last year. The marketing for the film included simple red balloons tied to storm drains. But Cartoon Network didn’t have quite the same luck in 2007 when they tried to promote their show “Aqua Teen Hunger Force.”When the network put electronic devices featuring a character from the show all over Boston, city residents thought the strange contraptions looked like bombs and called the police. This triggered a terrorist scare that ultimately cost the general manager of Cartoon Network his job.
Every marketing professional wants their campaign to be memorable. They want consumers to take notice — or take the bait — and make their company a big profit. But sometimes, things don’t go exactly as planned. The campaigns below certainly won the attention of consumers, but in each case, what started out as a marketing dream quickly turned into a nightmare. FIAT’S DIRECT MAIL DISASTER In 1992, women across Spain received anonymous letters inviting them to go on a “little adventure.”The letters stated, “We met again on the street yesterday, and I noticed how you glanced interestedly in my direction.” Fearing a stalker, many women locked themselves in their homes. A few days later, another letter arrived, revealing the identity of the “secret admirer” as the new Fiat Cinquecento. Yes, the creepy letters were part of a marketing campaign by the Italian car company. Fiat apologized and ended the campaign after criticism from consumer protection groups, Social Minister Cristina Alberdi, and the 50,000 women who received the letters.
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Early Detection Saves Lives Do You or Someone You Love Need to Schedule a Mammogram?
may reduce your chance of being diagnosed with the disease. Hormone replacement therapy (HRT) may also place you at higher risk.
October is Breast Cancer Awareness Month. Organized, in the National Breast Cancer Foundation’s words, to “honor those at every step of the breast cancer journey,” the annual observance has also served to educate the public and raise funds for research. Learn more about this deadly but survivable disease, and find out how you can help. BREAST CANCER IS EXTREMELY COMMON. According to the NBCF, 1 in 8 American women will be diagnosed with breast cancer at some point in their lives. It is the second leading cause of death in women (behind heart disease). A breast cancer diagnosis is
Contrary to popular myths, breast cancer is not caused by milk, microwave ovens, cellphones, caffeine, plastic cutlery, or deodorants.
ANNUAL MAMMOGRAMS ARE FREE. Early detection is the biggest factor in breast cancer survival. There’s some debate among researchers and insurance companies over the “right” age to begin screening, but most sources agree that women should begin to get regular mammograms in their 40s (and earlier if they have a family history of the disease). The Affordable Care Act (ADA) requires all health insurance plans to cover the cost of annual mammograms for women age 40 and older, and there are many organizations devoted to providing free mammograms to uninsured individuals.
not a death sentence, however. Thanks to research and ongoing education, there are over 3.3 million breast cancer survivors in the U.S. today. WHAT CAUSES BREAST CANCER? Breast cancer is caused by damage to cells’ DNA. It’s most common in women over the age of 40, though approximately 2,500 men in the U.S. are diagnosed each year as well. The risk of breast cancer increases with age. Most risk factors, such as age, gender, and family history, cannot be changed. However, research shows that exercising regularly, maintaining a healthy diet and weight, and minimizing alcohol consumption
YOU CAN MAKE A DIFFERENCE.
Visit Donate.nationalbreastcancer.org to learn how to help. The NBCF funds cancer research, works to provide free mammograms to low-income women, and serves as a resource for patients and their families. Many cities also have local organizations in need of donations and volunteers.
Take a Break
Paleo
PUMPKIN COCONUT SMOOTHIE
This meal-in-a-glass smoothie will cure your craving for a pumpkin spice latte. It’s packed with nutrients and fall flavor. If you’re the type of person who uses your blender more than your pots and pans, you’ll definitely want to add this recipe to your rotation.
Ingredients
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1 frozen banana, sliced
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1 cup coconut milk
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1 cup ice
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1/4 cup organic pumpkin purée 2 teaspoons pumpkin pie spice (or substitute with cinnamon and ginger)
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Directions
1. In a blender, combine all ingredients. 2. Blend on high or on smoothie setting until smooth. 3. Transfer to a cold glass, garnish with pumpkin pie spice, and serve.
*Solutions on page 4
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INSIDE THIS ISSUE From the Yolofsky Office PAGE 1 Communication in Leadership PAGE 1 Would You SurviveThese Marketing Nightmares? PAGE 2 October Is Breast Cancer Awareness Month PAGE 3 Take a Break! PAGE 3 Paleo Pumpkin Coconut Smoothie PAGE 3 Learn a New Language as a SOLUTION As the weather cools down, finding ways to spend quality time as a family can become challenging. It’s too cold to camp or barbecue, and money may be tight with the holidays coming up. So why not turn learning a new skill into a bonding experience this fall? You can do it inside, it’s free, and it will open doors around the world for the rest of your children’s lives. WHY LEARN A NEW LANGUAGE? Speaking multiple languages creates opportunities for your child. Being bilingual makes you more qualified for a variety of exciting careers and can improve your competitiveness in the job market. Knowing a second language can also allow you to travel with greater ease and become more culturally well-rounded. There are some studies that claim learning languages is even good for your health. Research shows that our language acquisition skills peak in childhood or adolescence, so starting young is the best way to become fluent. If your child is in school, Family PAGE 4
Learn a New Language as a Family Let Your Children Speak to theWorld
Of course, you can always let your wanderlust or passions decide for you! Is your child obsessed with K-Pop? Have them learn Korean. Want to take them to Paris someday? Enroll in French classes. THE LANGUAGES OF THE WORLD ARE AT YOUR FINGERTIPS. Learning a new skill has never been easier! While there’s no substitute for a full-time class or moving to another country, there are countless ways to teach yourself a new language right at home, usually for free. YouTube tutorials, podcasts, and audiobooks let you rewind and listen to the lessons as many times as needed to master pronunciations. Can’t tear your child away from their cellphone? Download Duolingo, rated by PCMag.com as the best free language-learning app of 2018.
they probably already know classmates who speak another language.
WHICH LANGUAGE SHOULD YOU LEARN?
Did you know that 40 million Americans currently speak Spanish at home? The U.S. is the second-largest Spanish-speaking country in the world, and we border the largest, so learning this language is a great way for children to communicate with more people in their community, and they’ll be more hirable as adults. Bonus: It’s commonly considered one of the easiest languages for English speakers to learn. Mandarin is the most-spoken language on the planet, and China’s growth as an economic powerhouse has made this language even more useful around the world. German, Arabic, and Japanese speakers are also highly sought- after in the job market.
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