Love Law Firm - January 2019



JAN 2019

BUI LDING BLOCKS 516-697-4828

A S P I R E T O MO R E I N 2 0 1 9

It’s that time of year — just about everyone is thinking about their goals, myself included. Personally, I don’t set out to make goals for the entire year. I don’t sit down and map out January through December.

Once specified, I can measure how many of those clients I begin working with that quarter. When I hit a goal, I know it. It’s not based on a feeling or assumption. I’ve tracked my progress every step of the way, and there is documentation that tells me what I’ve accomplished. I set numbers that require me to stretch to meet them. If it is easy, it wasn’t a good goal. A good goal forces you to act in different ways than before. From the moment you set a goal until the moment you complete it, that goal should be in the forefront of your mind. Put it on a sticky note on your monitor. Write it in your planner. Have it repeat as an appointment in Outlook. With goals in place, you need accountability . Writing your goals down helps, but telling your goals to another person is even better. For me, it’s my spouse and Seamus — more on Seamus inside this newsletter. My spouse helps me focus on my goals and encourages me to accomplish them. She’s the best! Finally, don’t forget to celebrate the victories. When you reach a goal, enjoy the moment. It doesn’t have to be extravagant. It can be a celebratory venti soy quadruple shot latte with no foam — as I once heard a person order to my profound wonderment — or something else that makes you happy. Remember, when you achieve a goal, you’ve accomplished something most people won’t. A lot of people will set goals this month, but only a select few are going to follow through to the end . That alone is worthy of celebration.

Instead, I have a theme . Consider it the tag line for the movie of my upcoming year. But instead of, “In space, no one can hear you scream” — which I most sincerely hope will never be my year’s tag line, because an alien erupting out of my chest is absolutely no good for anyone — my theme for 2019 is,“Putting it together.” Aside from the nod to Sondheim, my theme means I am bringing all my efforts of the last three years in business and synergizing them. But that isn’t the point of this article. I have a theme for the year, but then I focus on making quarterly goals . I find that when you set goals for the year, it’s too easy to put those goals off until November. Then you spend the last weeks of the year playing catch-up instead of seeing your accomplishments come to fruition. Instead, my theme informs my goals, and my goals inform my actions every day throughout the year.

As we begin a new year, we’d love to hear what your goals are and if there is anything we can do to help you reach victory.

This is why I set my goals according to certain rules. Every goal must be specific, measurable, and aspirational .

If my goal is to increase my client base, I get very specific. What type of clients? What do they look like? What are their legal needs? How often do they need to work with me? What value do I bring to them?

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