SPOTLIGHT MEMBER VOICES
Winners of Master Builder Awards believe their victories have been good for their business and team morale EYES ON THE PRIZE
L eaving a Master Builder Awards ceremony with a trophy in hand gives a serious boost to team morale. After all, winning on the night demonstrates just how impressive your work is, and you have received the recognition to prove it. “It’s internal motivation for the team,” says Alex Strikovs, Managing Director at Home Republic Ltd in Sutton, London. His company won Building Company of the Year at the national awards ceremony last year. “Winning the award keeps the team going and makes us enjoy what we do. It was one of the best motivators for us,” Strikovs adds. It also has the added benefit of working as a recruitment and retention tool. “People are willing to join our team. They see our hard work to become better all the time, how hard we try and how we earned recognition.” The same is true for the team at Build My Home in Brighton. The company won the House Builder Award at last year’s national ceremony. Director John Ford says the victory has been “quite fruitful” and intends to enter the Master Builder Awards again in the future. The accolade was a “boost for the lads involved in the job”, but Ford says the event itself was a great team building experience. “We took them along to the award ceremony in London and we had a great evening. Even months afterwards, they talk about it. They brought their partners with them so it was a lot of fun.” Having a motivated team is an important component of a successful business, of course, but the award victory also matters to clients. Strikovs says the win impresses his clients. “It’s industry recognition but also reassurance for our clients. That’s the most important reward.” An elevated profile has been a perk of the win, Ford explains. “You get publicity on the FMB media channels, and in the local and trade press. That publicity counts. We changed our letterheads and company messaging to show we are award winners.”
Advice to fellow members It’s clear that winning a Master Builder Award can be particularly beneficial for your business, but how can you increase your chance of winning? Strikovs and Ford share their top tips.
Home Republic Ltd’s award-winning project
Build My Home’s award-winning project
Strikovs says: Select the right project for the awards. Make sure you finish it immaculately
Ford says: You need a project that stands out. Choose a successful project with
and your client is totally satisfied. Keep your clients happy. You will need their testimonial to win. Photographs are important. If a project is not photographed well, it cannot be showcased well and doesn’t demonstrate all of the work that has been completed. Shape your company culture . Awards judges will research your business as part of the judging process. They want to know what type of vision you have, how you treat your people and what type of culture you have created.
a happy client who is willing to get involved in your awards submission. Be thoughtful about the language you use. Take your time completing the entry, using professional language and choosing the right words to describe what you have done. Hire a professional photographer. High-quality photographs of the completed project are so important. Judges care about the work that goes into the project, of course, but a beautiful, strikingly different, finished job is what wins awards.
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Master Builder
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