CHECKATRADE’S EVOLUTION
GET MORE WITH YOUR CHECKATRADE MEMBERSHIP
We’re always working hard to expand our suite of services to better support you and your business. Here are just some of the exciting new initiatives:
We recognise that consumer trust is paramount, and so through our rigorous vetting, we turned away a record 668 tradespeople aiming to become members in the last 6 months. This represents a 13 percent rise year-on-year as some rogue trades have tried and failed to take advantage of the increased consumer demand on Checkatrade. We will continue to decline any trade who doesn’t meet our quality standards. Checkatrade is committed to offering the convenience you need to help you manage your business. We will continue to focus on supporting you with innovation, marketing activation and high standards to maintain the integrity and reputation of the platform. It works like WhatsApp, with the options to exchange messages, photos and calls with customers. You’ll both get notifications when you have a new message, you’ll see when they’ve read your message, and you can access an appointment scheduling tool to minimise the back and forth of trying to secure a free slot. It’s a great way to keep a trail of your conversations to make sure you and your customers are both on the same page throughout the process. And, because it links directly to your jobs, you can manage everything in one place. So far, customers are loving the chat and want to use it more, rating it 4.5/5*. The launch of the consumer app: Bringing all your customer comms into one place. Consumers and trades told us that connecting with each other to get home projects started was one of their biggest challenges. So, we went away and built the Checkatrade app for consumers. Yes, it may be an app for your customers, but it’s an app that helps you too. It connects to your trade app, allowing you to communicate with your customers in one place. It removes the need for you to try and keep track of what was said and agreed with your customers across several platforms. Instead, just chat to them from your Checkatrade trade app.
Marketing expansion to increase your visibility
We’ve been ramping up our marketing efforts to increase your visibility. Through targeted digital marketing and advertising, social media campaigns and partnerships, we’ve been generating greater awareness of our services and members, including you! In 2025 we will also be advertising on TV, watch out for our new advert. These improvements give a powerful boost to our trades, ensuring you’re more discoverable and able to reach new customers in this competitive market. “Unfortunately, a cowboy builder doesn’t walk around with a cowboy hat and boots, so they are not always the easiest to spot.” Clive Holland, Fix Radio. However, as we continue to grow our membership, with over 50,000 trades already on the platform, the quality of trades we allow to join our platform remains at the core of what we stand for.
To find out more, as well as keep up to date with new developments, scan the QR code to visit our Trade Advice Centre.
Scan here
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Checkatrade Magazine December 2024
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