HAVE A LAUGH
The key is to find the right balance between relationship- building and problem-solving content. On the relationship- building side 🛠️ , we want to create content that helps our leads get to know us as people and as a brand. This could be anything from personal stories and behind-the-scenes glimpses into the business or your life to thought-leadership pieces that showcase your unique perspective and values. On the problem-solving side, we want to create content that addresses your leads’ key challenges and pain points. The goal here is twofold: First, by providing genuinely helpful, valuable content, we’re establishing ourselves as a trusted resource and thought leader in our industry. Second, by focusing on the problems your leads are facing, we’re priming them to see your product as a possible solution to their problems. 📊 MEASURING NURTURING ROI How do you go about measuring the ROI of your nurturing efforts? 🤔 It starts with setting clear, measurable goals upfront. 🎯 What specific outcomes are you hoping to achieve with your nurturing program? Is it increased sales revenue? Higher customer lifetime value? Better brand awareness and thought leadership? Once you have your goals, it’s time to identify the key metrics 📈 that will help you track progress toward them. These could include new revenue, increased referrals, lower customer churn, or more upsells.
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